Single Fathers: An Unnoticed Group

Wilson, John

doi:10.1080/03124078808549964

Cited by 3 publications

(2 citation statements)

References 5 publications

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“…Male roles in commercials and advertisements have changed very little over time, largely because 'men's roles in media have been tacitly viewed as unproblematic' (Sabo and Jansen, 1992: 169). Wilson (1988) noted that most gender literature has dealt with a feminist perspective of seeking equality for women. The limited literature that has looked at male roles in commercials over time has found little change.…”

Section: Advertising's Role In Supporting the Status Quomentioning

confidence: 99%

Is advertising a barrier to male movement toward gender change?

Gentry

Harrison

2010

Marketing Theory

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The purpose of this paper is to investigate male (and father) role portrayals in advertising from a masculine theoretical perspective. We note that the traditional masculine hegemony in the US is still seen almost exclusively in television commercials, even at a time when masculine roles in society are changing rapidly. We summarize the literature on masculinity, noting its changing nature, and discuss the role of advertising in maintaining the status quo. We then present results from three content analyses of commercials during programs targeted to adult males, females, and children. Results suggest that portrayals of gender roles in commercials have not become more gender neutral. While women are being shown in less stereotypically traditional roles, male portrayals still reflect a very traditional masculine perspective. We conclude that male confusion concerning what masculine roles are expected of them is being exacerbated by their portrayals in commercials.

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Section: Advertising's Role In Supporting the Status Quomentioning

confidence: 99%

Is advertising a barrier to male movement toward gender change?

Gentry

Harrison

2010

Marketing Theory

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“…Of the 118 articles, 7 (6%) were about single-parent fathers raising children alone, including four general reviews (Greif, 1987(Greif, , 1992Greif & DeMaris, 1990;Wilson, 1988). Three other articles were about single fathers as a placement resource for children who were abused and neglected by the mother after the father left the home (Greif & Zuravin, 1989), about parental kidnapping across international borders (Hegar & Greif, 1991), and about single fathers in the Air Force (Bowen, 1987).…”

Section: Single-parent and Married Fathersmentioning

confidence: 99%

Fathers in the Social Work Literature: Policy and Practice Implications

Strug

Wilmore-Schaeffer

2003

Families in Society: The Journal of Contemporary Social Service

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Fatherhood is a topic of national conversation that is receiving considerable media attention. The number of single and noncustodial fathers is on the rise, and social workers will have increased contact with these men in the future. It is important for social work professionals to learn more about fatherhood, given the growing relevance of this topic. The social work literature is an important source of information where social workers can gather information about fatherhood. In this article, the authors examine how the social work literature describes fathers, especially noncustodial fathers. They note gaps in information about fatherhood in this literature and discuss policy and practice issues related to fathers. They also note that fatherhood has received comparatively little attention in the social work literature and that social workers need more information about fatherhood to develop policy and to implement programs to assist fathers. Information for this article comes from 118 articles about fathers that appeared in 25 social work journals.fatherhood refers to the biological father's commitment to the well-being of his children and to other members of the nuclear family (U.S. Department of Health and Human Services, 2002). Governmental efforts to promote traditional marriage and the nuclear family are the subject of extensive policy debate reflecting official concerns about the breakdown in the structure of the traditional biological nuclear family and about the growth in one-parent families (Marsiglio et al., 1998;Toner, 2002).The number of noncustodial fathers (including adolescents) has increased over the past 2 decades. This is due in part to a growth in the divorce rate and in the number of outof-wedlock births (Coney & Mackey, 1998; U.S. Department of Commerce, 2001). The proportion of births occurring among unmarried women has grown in the 1990s. The number of single fathers raising children alone grew from 393,000 in 1970 to 2 million in 2000 (U.S. Department of Commerce, 2001). Married fathers' participation in childcare activities has steadily increased as more women have entered the workforce (Davis & Perkins, 1996).The growing interest in fatherhood also reflects an expanding body of research that demonstrates the importance of fathers in children's development. Studies show that children can benefit from an involved and nurturing relationship with their fathers (Pruett, 1987;Snarey, 1993;Yogman, Kindlon, & Earls, 1995). Fathers play an important role in the early psychosocial development of their children, in their socialization process, and in routine caregiving activities (

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Family man in advertising? A content analysis of male domesticity and fatherhood in Taiwanese commercials

Tsai

2010

Asian Journal of Communication

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Single Fathers: An Unnoticed Group

Cited by 3 publications

References 5 publications

Is advertising a barrier to male movement toward gender change?

Is advertising a barrier to male movement toward gender change?

Fathers in the Social Work Literature: Policy and Practice Implications

Family man in advertising? A content analysis of male domesticity and fatherhood in Taiwanese commercials

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