PurposeThis review article advocates for a holistic approach to interpreting and addressing urban poverty through the proposal of “poverty-free urbanism” (PFU). By introducing PFU as a holistic approach to measuring poverty from a deprivation perspective, this article confronts the multifaceted challenges of urban poverty, transcending mere material limitations.Design/methodology/approachThrough an exhaustive qualitative literature review and content analysis, the study identifies six qualitative normative factors: availability, productivity, innovativeness, diversity, fairness, and well-being.FindingsWhile promising, the applicability and effectiveness of PFU across diverse urban contexts necessitate further refinement and empirical validation. Future research endeavors should prioritize clarifying the concept of PFU, exploring its practical implementation in varied urban settings, and offering actionable recommendations for fostering inclusive and equitable urban development.Originality/valueThese factors, rooted in critical processes such as ensuring essential services, promoting entrepreneurial activities, fostering bottom-up community development, facilitating dynamic typo-morphological transformations, addressing social exclusion and inequality, and promoting healthy communities, offer a holistic approach for policymakers and practitioners in devising sustainable poverty alleviation strategies.