Efficient use of light energy is regarded as a key factor in solving energy challenges to create a sustainable society. The highly concentrated photon energy generated by localized surface plasmon resonance excitation in the vicinity of metal nanostructures can enhance light‐matter interaction. Optimization of the interactions between plasmons and electrons in materials can lead to novel light energy applications. To overcome the current limitations for these interactions, the plasmon field must be focused to an extremely small size close to the molecular scale. Formation of the plasmonic field at the quantum limit may cause interesting phenomena with unique photoresponses. Recently, following the development of nanofabrication techniques, detailed investigations have been undertaken to understand these processes. In this focus review, we describe recent advances in the strong interactions between highly localized photons and electrons in nanomaterials, including molecules, nanocarbons, and quantized nanoparticles. First, we outline the plasmonic properties that depend on the metal nanostructures. In addition, we describe surface‐enhanced Raman scattering (SERS), which is used to detect interactions between plasmons and materials. The importance of the resonant electronic excitation process, which is a chemical effect based on the charge transfer contribution, is discussed while considering the unique molecular selectivity in SERS. We then highlight the unique photoresponse properties that are used for ultra‐sensitive detection of single molecules by the localized plasmon field. These properties are major advantages of the plasmon field. Next, we introduce strong coupling between plasmons and excitons. This coupling state is promising because of its ability to modify the intrinsic optical properties of materials via creation of a novel absorption wavelength region to accumulate the light energy. Finally, we discuss the use of plasmon excitation for effective chemical reactions accompanied by electron transfer. We conclude that reduction of light to the molecular scale would open novel routes for energy manipulation required by the next generation.