“…18 However, it is also possible that subsets of trials exhibit brain activity that is not well represented by the average. 19 , 20 Indeed, brain activity measured with EEG is both spatially and temporally variable during a task, with at least some of this variability likely stemming from meaningful variation in internal processing rather than simply noise. 8 , 9 , 10 , 11 Additionally, averaging across all trials might eliminate the ability to observe distinct forms of stimulus-driven activity (i.e., the ERP) that are engaged differentially on individual trials or contexts but that are, nonetheless, relevant for behavioral performance.…”