Across a range of contexts, researchers are reevaluating the long-held view that consumers benefit from being offered more options. A leading challenge to this view is the hypothesis that facing more options impairs decision making through a set of phenomena known as "choice overload" (Diehl and Poynor 2010; Iyengar and Lepper 2000), "status quo bias" (Samuelson and Zeckhauser 1988), "inertia" (Dube, Hitsch, and Rossi 2010) and "the paradox of choice" in which "more is less" (Schwartz 2004). Each of these terms carries somewhat different connotations and is ascribed to various underlying economic and psychological causes. Their common predictions, however, are that facing more options makes consumers less satisfied with their available options and with their chosen options and more likely to stay with their status quo, even if the status quo is making no purchase at all. Yet a recent experiment on the elderly population specifically (Besedeš et al. 2012) and a meta-analysis by yield conclusions antipodal to these other frequently cited studies, concluding instead that consumers benefit from additional options.