Good input data are an essential base to understand how materials and compositions behave. In this contribution, the role of physical properties data in the process of developing fat-based products is discussed. Based on a few examples, it is concluded that physical properties data, including the characterization of raw materials, is of paramount importance to transform from an experience-based domain towards a knowledge-based domain. Furthermore, it is illustrated that, even though a priori modeling of product properties remains practically impossible, modeling based on adequate input data, thus physical properties data, helps to design better experimental strategies during the search for product solutions.