Coffee is a very important crop in the Sierra Norte de Puebla, due to the number of producers who depend on it and because it is the main source of income; It is part of the productive culture through knowhow that has been transmitted from generation to generation. The objective was to analyze the productive and commercial innovation models of coffee producers. Local government databases were considered; A sample of 83 producers was defined by simple random sampling; 46 innovations were considered, grouped into nine categories: Nutrition, weed control, health, sustainable resource management, genetic improvement, establishment and management of the plantation, harvest, administration and organization. A stratification of producers was carried out to define the innovation models. The results suggest 4 models of innovation; Model 4 registered a higher innovation index, in harvest, weed control, establishment, plantation management and health. Models 2 and 3 showed a low index in nutrition, health, sustainable resource management, administration and organization. The variables that affect coffee consumption are: Schooling, income, price and label; another group of consumers consider flavor and aroma attributes of differentiation.