“…In contrast to the eye movement studies on the subordinatebias effect, Kellas, Vu, and colleagues (Kellas, Martin, Yehling, Herman, & Vu, 1995;Martin, Vu, Kellas, & Metcalf, 1999;Vu, Kellas, Metcalf, Herman, 2000;Vu, Kellas, Petersen, & Metcalf, 2003) provided evidence in support of selective access to contextually appropriate meanings for ambiguous words. Using word-by-word self-paced reading and probe methodologies, they found that strong context could modulate the subordinate-bias effect; the effect was present when weak context was used, but was eliminated in the presence of strong context.…”