Situation Variation in Consumers' Media Channel Consideration

Abstract

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Context and mobile services' value-in-use

“…It is created when contextual elements, such as time, affect value perceptions. Earlier, Wendel and Dellaert (2005) have found that variations in context impact on the relevance of benefits, which indicates the existence of conditional value. The four contextual elements (time, location, lack of alternatives, and uncertain conditions) that were identified as relevant in m-service value experiences will be discussed next.…”

Knowledge Creation Through Mobile Social Networks and Its Impact on Intentions to Use Innovative Mobile Services

“…Finally, we included a control for other sources of information that consumers might use to obtain information. From a provided list of sources (Wendel and Dellaert 2005), consumers indicated on a scale of 1 (none at all) to 7 (very much) how much information they obtained about innovative mobile services from these sources. These sources were face-to-face discussion with other people, Web sites, TV, radio, and print.…”

An empirical investigation of mobile ticketing service adoption in public transportation

“…Hirschman [29] investigated consumer use of different payment systems and found that consumer use of the systems and perceptions of the system attributes varied in different contexts. Wendel and Dellaert [30] found that consumers consider different media channels and require different benefits from them under different contexts.…”

“…First, the findings suggest that contextual factors affect consumer choice and selection criteria of mobile services depending on when, where and which services are used [15,29,30]. Further, as there are limited amount of typical and identifiable use contexts for certain mobile services [21] it is sensible to try to identify them and examine their effect on mobile service adoption and use.…”