Situational Influences on Condom Purchasing

Young, Tara M.; Marks, Michael J.; Zaikman, Yuliana; Zeiber, Jacqueline A.

doi:10.1007/s12119-017-9431-0

Cited by 9 publications

(4 citation statements)

References 22 publications

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“…However, online purchases and self-service checkouts can pose difficulties through technological complexity or temporal issues (i.e., the product not being immediately accessible via the internet) (Miyazaki & Fernandez, 2001 ; Young et al, 2017 ). In addition, use of self-serving technologies and online retailers may raise legal, ethical, and safety issues, as when buying medications in pharmacies (Fung et al, 2004 ).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Robots do not judge: service robots can alleviate embarrassment in service encounters

Holthöwer

Doorn

2022

J. of the Acad. Mark. Sci.

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Although robots are increasingly used in service provision, research cautions that consumers are reluctant to accept service robots. Five lab, field, and online studies reveal an important boundary condition to earlier work and demonstrate that consumers perceive robots less negatively when human social presence is the source of discomfort. We show that consumers feel less judged by a robot (vs. a human) when having to engage in an embarrassing service encounter, such as when acquiring medication to treat a sexually transmitted disease or being confronted with one’s own mistakes by a frontline employee. As a consequence, consumers prefer being served by a robot instead of a human when having to acquire an embarrassing product, and a robot helps consumers to overcome their reluctance to accept the service provider’s offering when the situation becomes embarrassing. However, robot anthropomorphism moderates the effect as consumers ascribe a higher automated social presence to a highly human-like robot (vs. machine-like robot), making consumers feel more socially judged.

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Section: Theoretical Frameworkmentioning

confidence: 99%

Robots do not judge: service robots can alleviate embarrassment in service encounters

Holthöwer

Doorn

2022

J. of the Acad. Mark. Sci.

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“…Studies examine consumers' coping strategies to manage their identity while purchasing products, such as condoms (e.g., Brackett, 2004; Moore et al, 2006). Such strategies encompass problem‐focused, emotion‐focused and social support strategies (e.g., Moore et al, 2006), such as using anonymous channels (e.g., online purchases and self‐service checkouts) (e.g., Young et al, 2017) for buying embarrassing products. Studies propose scales of various personality traits, such as public and private self‐consciousness and embarrassbility (e.g., Fenigstein, 1979; Miller, 1996).…”

Section: Resultsmentioning

confidence: 99%

Consumer embarrassment: A systematic literature review and research agenda

Sangwan,

Maity

2024

Int J Consumer Studies

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Embarrassment plays a crucial role in shaping the consumer landscape by influencing perceptions, choices, and experiences. In a marketplace, customers get embarrassed when personally implicated in transgressions, and also vicariously, while observing the predicament of others. Vicarious embarrassment, though ubiquitous and detrimental for firms, has received limited attention in marketing scholarship. This article offers a comprehensive review of consumers' personal and vicarious embarrassment by incorporating content and bibliometric analysis methodologies. The bibliometric study comprises a review of 203 articles published from 1900 to 2022. Techniques of citation analysis and co‐citation analysis reveal the prominent authors, journals, and articles and trace the intellectual structures of thoughts contributing to the domain. Additionally, social network analysis delineates the centrality features of the leading studies in the consumer embarrassment domain. Further, the article provides a comprehensive content analysis of 109 studies relevant to the purchase and consumption contexts. A review of the extant findings on major theoretical perspectives, triggers, coping strategies, moderators, and desirable and adverse outcomes of personal and vicarious embarrassment is presented. The article offers actionable future research directions for theoretical advancement of the phenomenon of consumer embarrassment. This research will assist firms and marketers in understanding and mitigating the aversive outcomes of embarrassment.

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“…Factors such as fear of interaction with a store clerk, perceived witnesses, and anxiety surrounding judgment or stigmatization can affect levels of purchase embarrassment (Brackett ). Self‐checkout and online purchasing mediums have recently been explored as facilitating condom purchasing behaviors, however technological complexity and temporal issues (i.e., condoms not being immediately accessible via online purchase) continue to pose difficulties (Kinard, Capella, and Kinard ; Miyazaki and Fernandez ; Young et al ). Thus, investigating the effectiveness of alternative purchasing options that attempt to reduce consumer access barriers is paramount.…”

Section: Embarrassment and Condom Purchasing Behaviormentioning

confidence: 99%

“…In particular, women are more likely to utilize strategies, such as purchasing with friends, buying multiple unrelated products, and seeking out a clerk of the same gender, compared to males (Arndt and Ekebas-Turedi 2017;Brackett 2004). Product placement literature demonstrates condom placement in neutral pharmacy locations with increased privacy (e.g., near soap or other personal items) rather than aisles with additional embarrassing products may improve purchasing attitudes and reduce embarrassment (Gebhardt et al 2012;Young et al 2017). Various marketing and public health strategies have been implemented to reduce embarrassment and increase condom purchasing (de Visser 2005;Eastman-Mueller et al 2016;Kerr 1990;Ronis and LeBouthillier 2013), specifically self-checkout, vending machines, and mail-order programs; however, gender differences in purchasing persist (Leung and MacDonald 2018;Refinery 29 2017;Sixsmith et al 2006).…”

Section: Gender and Purchasingmentioning

confidence: 99%

Examining Consumer Purchase Behaviors and Attitudes toward Condom and Pharmacy Vending Machines in Italy: A Qualitative Study

DeMaria¹,

Ramos‐Ortiz²,

Faria³

et al. 2019

Journal of Consumer Affairs

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Unplanned births in Italy have significantly declined over the past 30 years, distinguishing Italy from other Western countries. Italy's success may be attributed to condom vending machines (CVMs), which contribute to minimizing embarrassment in contraceptive purchases. This study examined consumer perceptions toward CVMs and their impact on condom purchasing attitudes and behaviors among Italian women. Semi‐structured interviews were conducted among participants living in Florence, Italy, a popular region for these machines. Grounded theory and a constant comparative method were used for qualitative theme development. Data suggest participants feel positively toward machines, considering them a convenient purchase outlet. Participants noted barriers and facilitators to machine use, offering improvement opportunities for consumer behavior researchers, marketers, and machine retailers (i.e., alternate CVM placement, diversified product offerings, product quality guarantees), potentially contributing to their efficacy as viable condom purchasing alternatives. Findings expand consumer behavior and embarrassment literature and offer insight for future CVM implementation.

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Situational Influences on Condom Purchasing

Cited by 9 publications

References 22 publications

Robots do not judge: service robots can alleviate embarrassment in service encounters

Robots do not judge: service robots can alleviate embarrassment in service encounters

Consumer embarrassment: A systematic literature review and research agenda

Examining Consumer Purchase Behaviors and Attitudes toward Condom and Pharmacy Vending Machines in Italy: A Qualitative Study

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