“…in the fulfilment contingency category, the situation is relatively closed, and both high levels of informational and utilitarian reinforcement occur, while the routine purchasing contingency category is a relatively open behaviour setting in which both relatively low informational and low utilitarian reinforcement occur). Research has tested the BPM in many ways, situations, and international contexts (Foxall & Greenley 1998Foxall & Yani-de-Soriano 2005;Soriano, Foxall, & Pearson, 2002), most recently in neurophysiology (Foxall, Yani-deSoriano, Yousafzai, & Javed, 2012).…”