“…Interest in this methodology is growing, as is reflected in its application in both the entrepreneurial and the academic worlds with the publication of numerous papers that analyse its operation (DeMast, 2006;Lloréns and Molina, 2006). We find studies related to stock price performance (Goh et al, 2003), to quality management of its suppliers (Dasgupta, 2003), to effects on customers (Behara et al, 1995;Kuei and Madu, 2003), to organizational learning (Wiklund and Wiklund, 2002), and to human resource management (Lanyon, 2003;Wyper and Harrison, 2000).…”