“…In the context of the service industry, DMAIC methodology can be utilized to manage customers' dissatisfaction within the business process as certain issues are identified, variables affecting process are quantified, sources of the problems are analyzed, improvement is de-signed and implemented, variables are monitored until the expected sigma level is attained, and customer satisfaction is optimized (Abdul and Purwatmini, 2018). Implementation of this method in a healthcare service company was reported to generate significant cost savings and improvement at the sigma level (Rohini and Mallikarjun, 2011). Large numbers of successful Six Sigma projects in the hospitality industry were reported that demonstrated improvement in productivity, menu redesign, resort concierge, e-mail marketing, waiting for time, billing error, occupancy rate, and sales (Chakraborty and Tan, 2012).…”