“…The fact that overcrowding, age and road fatalities do not play a significant role, but, instead, the available income does, leads to the conclusion that car manufacturers should invest more in branding and in market segmentation in order to address the right target groups and properly position themselves with the customers. Semiotics, in this case (the messages and signals that a brand conveys), might assist the sales opportunities, especially when delivered via the proper media channels, since it can lead to the creation of proper media models (Drămnescu, Enăchescu, 2018;Enăchescu, Tarabay, 2016;Negrea, Voinea, 2018;Smarandache et al, 2019;Vlăduțescu, 2018aVlăduțescu, , 2018bVlăduțescu, , 2019. These facts tend to be accelerated by the digitalizaion of contemporary media (Ignat et al, 2019).…”