2007
DOI: 10.1016/j.jretai.2006.11.001
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Six strategies for competing through service: An agenda for future research

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Cited by 99 publications
(72 citation statements)
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“…In addition, in the previous literature, we found numerous factors that affected business success: management's character of leadership and knowledge (Enyinna, 1995;Wall et al, 2001); the efficiency of the decision-making process of small enterprises' owners (Ekamen, 2005); entrepreneurs with higher education are likely to have improved managerial skills and a better understanding of market opportunities, as well as an increase in the return from self-employment (Rizov & Swinnen, 2004); quality products that are attractive to the customer (Promsaka Na Sakolnakorn et al, 2008); and motivation factors in the sense of personal achievement in areas such as income, quality of life, work completed, and accuracy of work (Purateera et al, 2009). In addition, price strategy influences customer decisions and motivation (Hardesty et al, 2007), and quality of service can maintain customers and lead to customer satisfaction (Bolton et al, 2007). …”
Section: Management Strategymentioning
confidence: 99%
“…In addition, in the previous literature, we found numerous factors that affected business success: management's character of leadership and knowledge (Enyinna, 1995;Wall et al, 2001); the efficiency of the decision-making process of small enterprises' owners (Ekamen, 2005); entrepreneurs with higher education are likely to have improved managerial skills and a better understanding of market opportunities, as well as an increase in the return from self-employment (Rizov & Swinnen, 2004); quality products that are attractive to the customer (Promsaka Na Sakolnakorn et al, 2008); and motivation factors in the sense of personal achievement in areas such as income, quality of life, work completed, and accuracy of work (Purateera et al, 2009). In addition, price strategy influences customer decisions and motivation (Hardesty et al, 2007), and quality of service can maintain customers and lead to customer satisfaction (Bolton et al, 2007). …”
Section: Management Strategymentioning
confidence: 99%
“…Several other developments could have been referred to, but it is worth mentioning the publication of Bolton et al (2007) that includes planning for service recovery in the agenda for future research among the strategies for competing through service. In fact, as pointed out by Krishna et al (2011), service recovery research calls serious attention in the present time.…”
Section: Figure 1 -Cycle Of Severitymentioning
confidence: 99%
“…current trends to compete in the market by creating value for shoppers (Bolton, Grewal and Levy, 2007). Services are able to give high return to the company instead of just focusing on the products (Bjurklo, Edvardsson and Gebauer, 2009) since it will enhance the level of shopper satisfaction (Martinez-Ruiz, Jimenez-Zarco and Cascio, 2011).…”
mentioning
confidence: 99%
“…Self-service technology (SST) is one of the ways to reduce overall operation costs in hypermarket retailing business. The perception of differentiation in service can be enhanced through corporate branding (Bolton et al, 2007).…”
mentioning
confidence: 99%
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