In a previous paper, we reported substantial relationships between phenomenological control (trait response to imaginative suggestion) and responses to the rubber hand illusion, vicarious pain, and mirror synaesthesia. We argued that these responses may reflect phenomenological control rather than, or in addition to, other mechanisms. Ehrsson et al disagree with our claims regarding the rubber hand illusion. They provide analyses which replicate and extend our results, but which they argue undermine our claims. Here, we explain why our claims remain justified, drawing attention to the fact that comparing synchronous and asynchronous stroking in the rubber hand illusion is confounded by demand characteristics. Altogether, reported experience of ownership in the rubber hand illusion may be entirely attributable to phenomenological control, compliance and bias effects. Future experiments, with adequate control conditions, are needed to establish whether other mechanisms are involved.