In this study, an innovative test is proposed to identify the longitudinal compressive strength of a unidirectional ply. The key idea consists in designing a laminate that, when subjected to a tensile loading, fails by compressive failure in its central 90°-ply, due to the Poisson eect, without any prior damage. Six specimens have been tensile tested to failure. No intra-laminar matrix damage could be detected before the nal failure. Fibre kinking in the 90°-ply is observed experimentally in the failed specimens.This damage mechanism, located in the gauge section of the specimens, leads to the nal failure. A fast computational identication method is used to determine the longitudinal compressive stress and strain within the 90°-ply at failure, from this specic tensile test. The identied average failure properties are consistent with those obtained through conventional compression tests, but the associated scattering is much lower.Consequently, this innovative method leads to an increase in the design allowable, resulting in higher performance designs.