@Size vs. #Impact: Social Media Engagement Differences Amongst Facebook, Twitter, and Instagram

Krallman, Alexandra; Pelletier, Mark J.; Adams, F. Gérard

doi:10.1007/978-3-319-26647-3_112

Cited by 14 publications

(8 citation statements)

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“…Based on the findings of Krallman, Pelletier and Adams (2016), investment in Instagram may be appropriate if the marketing goals are to co-create with consumers and to increase their brand involvement. In terms of marketing, Instagram has a higher level of usage for interaction, co-creation and engagement compared with other platforms (Coelho et al, 2016;Krallman et al, 2016;Miles, 2014). Marketers seem to have taken note of this, since the use of Instagram as a social media marketing tool is increasing (Stelzner, 2016).…”

Section: The Visually Dominated Instagrammentioning

confidence: 99%

“…Phua, Jin and Kim's (2017) study of consumers' usage of social media platforms found that Instagram was the most frequently used platform to follow brands. On the other hand, companies should abandon the "one-size-fits-all" approach when deciding which social media marketing platform to use (Coelho et al, 2016;Krallman et al, 2016;Miles, 2014;Phua et al, 2017;Weinberg and Pehlivan, 2011;Zhu and Chen, 2015). The visually dominant Instagram is suitable for hedonic related posts, whereas platforms that allow for more text-based messages, such as Facebook, LinkedIn and Twitter, may be appropriate for utilitarian posts containing more information.…”

Section: The Visually Dominated Instagrammentioning

confidence: 99%

“…The company's business is highly expressible visually. Third, Instagram has proven to be a relevant choice for raising the customers' level of engagement (Krallman et al, 2016;Miles, 2014). Creating and increasing awareness of the upcoming application and obtaining engaged followers for a viral spread were the primary goals in the pre-launch phase.…”

Section: Case Companymentioning

confidence: 99%

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Follow for follow: marketing of a start-up company on Instagram

Virtanen

Björk

Sjöström

2017

JSBED

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Section: The Visually Dominated Instagrammentioning

confidence: 99%

Section: The Visually Dominated Instagrammentioning

confidence: 99%

Section: Case Companymentioning

confidence: 99%

See 1 more Smart Citation

Follow for follow: marketing of a start-up company on Instagram

Virtanen

Björk

Sjöström

2017

JSBED

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“…En la elección influyó también el hecho de que existen precedentes de investigación en Latinoamérica que indican una relación entre el comportamiento en esta red y el desarrollo identitario (Corredor et al, 2011). Adicionalmente, los niveles de penetración de Facebook son los más altos entre todas las redes (Almansa- Martinez, Fonseca, & Castillo-Esparcia, 2013;Carmona, 2011;Krallman, Pelletier, & Adams, 2016).…”

Section: Datosunclassified

El uso del formato audiovisual en Facebook: un medio para representar la identidad

Corredor

2021

cdi

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Este artículo describe los objetivos identitarios y los temas que los estudiantes universitarios (N=231) tratan en formato audiovisual en sus muros de Facebook. Para tal fin, se realizó un análisis de contenido de una muestra de 1514 publicaciones de los usuarios. Estas publicaciones fueron codificadas en términos de sus objetivos identitarios, de los temas abordados, de la acción realizada y del formato utilizado, para evaluar si el formato audiovisual tenía objetivos y usos diferentes a los demás usados por los estudiantes en las redes. Los objetivos identitarios se definen como la finalidad de la publicación en relación con la presentación del self en un espacio público. Los resultados muestran que las publicaciones audiovisuales cumplen un rol importante en la construcción de la identidad virtual de los jóvenes. Se utilizan con objetivos identitarios de autodescripción y transmisión de contenidos, y cubren un amplio rango de temas, incluyendo algunos asociados a series y películas.

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“…Other features Instagram provides are the chat function, story-highlights, the explore-function or the shop, where users can directly buy products, they may like. Prior investigations show that Instagram had the highest influence on its users compared to other SNSs (cf., Krallman et al, 2016) and became a leading SNS in the last decade (Ting, 2015). Furthermore, Waterloo et al (2018) revealed that positive emotions were mostly expressed on WhatsApp and Instagram, whereas Instagram was on the last place in terms of expression of negative emotions.…”

Section: Introductionmentioning

confidence: 99%

Post more! The mediating role of social capital between Instagram use and satisfaction with life

et al. 2021

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Since more and more people have begun to use social networking sites (SNSs), research on the use of SNSs is flourishing. This study examines Instagram use and the psychological well-being of the users. It was conducted based on two samples (n1 = 143 and n2 = 320) examining the relationship between Instagram use, social capital, and satisfaction with life using online questionnaires. Social capital was divided into bonding and bridging social capital and Instagram use was distinguished depending on an active and passive mode, respectively. Instagram use was measured by a behavioral report – the Instagram Activity Questionnaire (IAQ) – which was developed in accordance with the Facebook-Activity Questionnaire (FAQ; cf., Ozimek & Bierhoff, 2016). The results indicated consistently in both samples the occurrence of positive associations between mode of Instagram use and social capital variables. Furthermore, only bonding social capital – not bridging social capital – was positively correlated to satisfaction with life. A path model showed that the negative association of active Instagram use and satisfaction with life was positively mediated by bonding social capital. These results are discussed based on social capital theory. Limitations of this investigation are pointed out and suggestions for future research are outlined.

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@Size vs. #Impact: Social Media Engagement Differences Amongst Facebook, Twitter, and Instagram

Cited by 14 publications

References 0 publications

Follow for follow: marketing of a start-up company on Instagram

Follow for follow: marketing of a start-up company on Instagram

El uso del formato audiovisual en Facebook: un medio para representar la identidad

Post more! The mediating role of social capital between Instagram use and satisfaction with life

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