In boreal commercial forests, carbon sequestration, climate change adaptation, and biodiversity conservation can be promoted through various measures. This study examines the factors affecting non-industrial private forest (NIPF) owners' preferences for such forest management practices. A systematic literature review serves as a reference for the empirical analysis of a survey data on the Finnish NIPF owners' stated willingness to adopt thirteen distinct forest management practices. Binary logit models reveal socio-demographic factors, site-specific characteristics, previous forest management, and motivations for forest ownership that are associated with the stated adoption of management practices. Especially, environmental and financial motivations play an important role in decisions concerning forest management practices. Statistically significant factors vary depending on the forest management practice, reflecting the NIPF owner heterogeneity. Younger and highly educated forest owners are more supportive for various management practices that promote biodiversity, while older forest owners are reluctant towards deadwood retention. The results underline the importance of accounting for heterogeneous preferences regarding forest management practices when designing and implementing policies and advisory services aiming at enhancing carbon sequestration, climate change adaptation, or biodiversity in boreal commercial forests.