“…Administrators of academic programs in technical and professional communication (TPC) select from a variety of theories to situate program assessment, including social construction (Coppola, 1999), "layered literacies" , or theories positioning the "thinking, doing, teaching" in which TPC professionals engage ( Johnson-Eilola & Selber, 2001). Program administrators often use assessment strategies that are outcomes based (Coppola & Elliot, 2007;Say, 2015;, helping to show the "evidence of impact" (Allen, 2004, p. 94) that curricula have on learning (Coppola et al, 2016).…”