“…It is not known, however, to what extent people spontaneously associate the world of business with authenticity. A line of research has examined conditions under which individuals experience authenticity—both intrapersonal (e.g., positive mood, satisfaction of the need for autonomy, positivity of a recalled behavior) and interpersonal (e.g., acting out personality traits, expressing personal values, interacting with strangers on the Internet)—but these studies were concerned with state authenticity, that is, the experience of being one's true self in the here and now (Sedikides et al, , ), and not particularly in a business context. Other research has examined how specific types of business can come across as authentic, such as family business (Lude & Prügl, ), or business activities related to social engagement (van Rekom, Go, & Calter, ) and corporate social responsibility (Alhouti, Johnson, & Holloway, ; Mazutis & Slawinski, ; McShane & Cunningham, ).…”