2021
DOI: 10.1016/j.jaad.2020.08.121
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Skin cancer in skin of color: A cross-sectional study investigating gaps in prevention campaigns on social media

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Cited by 10 publications
(16 citation statements)
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“… 19 The fact melanoma could occur on non-sun-exposed sites was surprising to many participants, and this salient feature of melanoma in black people is seldom addressed in skin cancer awareness programmes; only 2 of 62 skin cancers depicted were on non-sun-exposed sites in a recent study of skin cancer prevention campaigns. 6 …”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“… 19 The fact melanoma could occur on non-sun-exposed sites was surprising to many participants, and this salient feature of melanoma in black people is seldom addressed in skin cancer awareness programmes; only 2 of 62 skin cancers depicted were on non-sun-exposed sites in a recent study of skin cancer prevention campaigns. 6 …”
Section: Discussionmentioning
confidence: 99%
“…19 The fact melanoma could occur on non-sun-exposed sites was surprising to many participants, and this salient feature of melanoma in black people is seldom addressed in skin cancer awareness programmes; only 2 of 62 skin cancers depicted were on non-sun-exposed sites in a recent study of skin cancer prevention campaigns. 6 The majority of participants did not feel that public health information on skin cancer applied to them, due to lack of representation of diverse skin types. Previous research suggests that melanoma educational material referencing skin of colour has a larger impact on attitudes toward melanoma risk in people of colour.…”
Section: Discussionmentioning
confidence: 99%
“…32 This can be attributed to several factors: misconceptions regarding immunity to skin cancer among people of colour; unfamiliarity among both patients and clinicians regarding the appearance of skin cancer in SOC; and a lack of diversity in public health skin cancer campaigns. 31,33,34 Skin cancer can be broadly classified into melanoma and non-melanoma skin cancer. Melanoma is the deadliest form of skin cancer in all racial groups.…”
Section: Skin Cancermentioning
confidence: 99%
“…The rise of social media and widespread accessibility to social media platforms provide ample opportunity for educating the public. Skin cancer awareness campaigns have shown a strong correlation with increased online information-seeking; these campaigns have been shown to lack diversity and overlook people of color [ 122 , 123 ]. One study of these campaigns revealed 100% of posted skin cancer lesions and 72.9% of posts targeting at-risk groups were the FST I/II skin type, while the skin cancer risk in people of color was referenced textually 1.7% of the time [ 123 ].…”
Section: Socioeconomic Risk Factors For Melanoma Developmentmentioning
confidence: 99%
“…Skin cancer awareness campaigns have shown a strong correlation with increased online information-seeking; these campaigns have been shown to lack diversity and overlook people of color [ 122 , 123 ]. One study of these campaigns revealed 100% of posted skin cancer lesions and 72.9% of posts targeting at-risk groups were the FST I/II skin type, while the skin cancer risk in people of color was referenced textually 1.7% of the time [ 123 ]. Underrepresentation is a major limitation of otherwise effective melanoma awareness campaigns in the media.…”
Section: Socioeconomic Risk Factors For Melanoma Developmentmentioning
confidence: 99%