“…Emotional attachment to the business refers to the value associated to the non financial benefit of owing the firm (Zellweger & Astrachan, 2008) and encompasses the desire of maintaining the control of a family business as a form of loyalty to the family (Madison, Runyan, & Swinney, 2014). The literature has also found that need-for-achievement and need-for-independence, individually considered, are positively associated with EO, while emotional attachment may be found in more conservative strategic postures (Brandst€ atter, 2011;Carter, Gartner, Shaver, & Gatewood, 2003;Croson & Minniti, 2012).…”