2015
DOI: 10.1111/jola.12105
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Sloganization and the Political Pragmatics of Interdiscursivity: The Social Life of a Haitian Political Critique

Abstract: In the weeks leading up to the 2013 Carnival season in

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Cited by 5 publications
(7 citation statements)
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“…From transposition and other strategies of delegitimation (Shoaps ) to branding, framing, and stance taking (Lempert and Silverstein ), creationist poetics and political language in the United States reveal how the ideological potency of discourse draws from socially circulating forms of linguistic creativity (cf. Joersz ).…”
Section: Resultsmentioning
confidence: 99%
“…From transposition and other strategies of delegitimation (Shoaps ) to branding, framing, and stance taking (Lempert and Silverstein ), creationist poetics and political language in the United States reveal how the ideological potency of discourse draws from socially circulating forms of linguistic creativity (cf. Joersz ).…”
Section: Resultsmentioning
confidence: 99%
“…And, in an analysis of identity-work through musical performance and consumption practices, Carla Guerrón-Montero (2006) shows how Afro-Panamanians have appropriated both Panamanian "national" genres of music and Caribbean genres such as calypso and soca to position themselves as cosmopolitan Panamanian citizens, reworking the expectations of international tourists' stereotypes into their own project of cultural revival. Joersz (2015) takes up the processes of sloganisation through which the catchy lyrics of a carnival song catalyzed uptake to launch widespread political critiques of corruption and inaction in Haiti. The poetics of the call-and-response refrains in the Brothers Posse song "Aloral" (excerpted in the epigraph of this section) provide a readily repeatable contrast between aloral ("all talk") and ateri ("results").…”
Section: Why Study Languagementioning
confidence: 99%
“…It could be argued that the retweets, through the hashtag, maintained their link to the source critique and political agenda entailed in #MeToo, and thereby served to further build and organize the public. But on the contrary, it can be understood in terms of a “sloganization process” (Joersz, ). This is a process whereby a campaign is transformed from expressing a “singular, direct critique,” into just making a repeated “indirect reference signaling a political stance” (Joersz, , p. 317).…”
Section: Increasing Re‐circulationmentioning
confidence: 99%
“…But on the contrary, it can be understood in terms of a “sloganization process” (Joersz, ). This is a process whereby a campaign is transformed from expressing a “singular, direct critique,” into just making a repeated “indirect reference signaling a political stance” (Joersz, , p. 317). Slogans, by definition, are very powerful as rhetorical tools, as they come across as “true” and don’t invite doubt.…”
Section: Increasing Re‐circulationmentioning
confidence: 99%