Slovak Virtual Market in the Light of Analysis af Possibilities of Detecting On-Line Reputation for Selected Subjects

Abstract

New technologies, forms of communication, as well as the internet itself, are on the one hand positive aspects of this age but, on the other hand, they entail a risk. Dissemination of negative information, rumors or false information through these media is very quick and uncontrollable. Based on the above arguments a study has been carried out in Washington [7], which has examined the relationship of reputation management and current social media. A similar survey regarding online communication