Small and Medium Enterprises (SMEs) with SWOT Analysis Method

Rakhmansyah, Mohamad; Wahyuningsih, Tri; Srenggini, Abdullah Dwi; Gunawan, I Ketut

doi:10.47738/ijaim.v2i3.37

Cited by 10 publications

(5 citation statements)

References 3 publications

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“…This matrix produced four sets of possible strategic alternatives for MFI development. This is adapted from [NO_PRINTED_FORM] [16], which is applied to the company. For more details, the strategies that have been prepared can be seen in Table 1.…”

Section: Methodsmentioning

confidence: 99%

Strategy in Developing Microfinance Institution to Support Beef Cattle Farming Business in Rural Areas

Asnawi¹,

Amrawaty²,

Nirwana³

2023

Int. J. Adv. Sci. Eng. Inf. Technol.

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Microfinance Institution (MFIs) as informal financing institution has a big role in supporting the farmers' access to finance. This research was conducted to analyze the strategy for developing MFIs to support beef cattle farming. The instrument employed was a questionnaire delivered through a google form. In addition to questionnaires, interviews were also performed directly with key informants. Furthermore, FGDs and online seminars were conducted to formulate strategies for developing MFIs which were attended by stakeholders, including relevant government agencies, the Head of the Agricultural Extension Center, the Head and members of Gapoktan, extension workers, farmers, and academics representations. Data were analyzed using descriptive statistics and a SWOT matrix. QSPM analysis was also performed to analyze the priority strategy. The results revealed that MFI's have several strengths and weaknesses both from internal and external sources, particularly the opportunities and threats. The strategy formulated becomes a priority, which is to improve the role and position of MFIs in alleviating poverty and as informal financing institutions. The MFI's position is strong because it is easily accessible, has simple procedures, does not require collateral, and is located in a rural area. The strategy that should be applied is increasing the role of members with psychological and demographic relationships and the spirit of mutual cooperation still owned by rural communities. The sustainability of MFIs can support the development of beef cattle farming and help grow rural economies.

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Section: Methodsmentioning

confidence: 99%

Strategy in Developing Microfinance Institution to Support Beef Cattle Farming Business in Rural Areas

Asnawi¹,

Amrawaty²,

Nirwana³

2023

Int. J. Adv. Sci. Eng. Inf. Technol.

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“…Metode SWOT merupakan identifikasi faktor-faktor secara sistematis untuk membuat strategi organisasi, Analisis SWOT mencakup identifikasi pada kekuatan, kelemahan, peluang, dan ancaman yang mempengaruhi kinerja organisasi/perusahaan (Rakhmansyah et al, 2022)…”

Section: Swotunclassified

Strategi Peningkatan Produktivitas Industri Kecil Dan Menengah (Ikm) Pada Sentra Industri Furnitur Di Kabupaten Morowali Menggunakan Metode (Swot-Pdca)

Zainuddin,

Hasibuan,

Kusumah

2024

JISI

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Menurunnya produktivitas IKM furnitur menjadi sebuah tantangan bagi pelaku IKM dan pemerintah untuk memikirkan bagaimana cara agar IKM furnitur mampu meningkatkan produktifitas. Penentuan strategi penempatan dan sumber daya alam belum tentu merupakan strategi yang terbaik. Penelitian ini bertujuan untuk mengidentifikasi faktor permasalahan dalam strategi peningkatan produktivitas produk furnitur Morowali dan memberikan masukan kepada IKM tentang strategi peningkatan produktivitas produk furniture yang lebih optimal. Penelitian ini menggunakan pendekatan PDCA dan dikombinasikan dengan metode SWOT.Dari hasil penelitian diketahui bahwa kurangnya pemahaman operator dan tidak optimalnya penggunaan alat produksi menjadi penyebab utama kurangnya produktivitas. Untuk itu dibutuhkan standarisasi pada waktu dan proses produksi. Berdasarkan hasil analisis IFAS dan EFAS menunjukan sentra IKM furniture Morowali berada pada posisi yang baik pada sel I dengan nilai IFAS 3,4 dan nilai EFAS 3,1 yang menyarankan strategi Strength Opportunities (SO).Strategi SO yang disarankan dari hasil analisis SWOT adalah Setelah dilaksanakan implementasi strategi peningkatan produktivitas pada sentra IKM furniture Morowali. Memaksimalkan produktifitas peralatan untuk memenuhi jumlah permintaan dan Mengagendakan pelatihan sistem produksi untuk meningkatkan produktifitas. Implementasi strategi dilakukan melalui pelaksanaan pelatihan 5S dan sistem kerja produksi serta pemberlakuan Standar Operasional Prosedur (SOP) pada sentra IKM furnitur Morowali. diketahui produktifitas meningkat sebanyak 7% setelah dilakukanya implementasi strategi peningkatan produktifitas.

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“…Relationship quality, as a significant dimension, has a positive impact on purchase intention (Bonsón Ponte et al, 2015;Lu et al, 2016;Ali, 2016), while satisfaction has also been shown to have a significant effect on purchase intention (Hsu and Lin, 2015;Le, 2021). Furthermore, customer loyalty is an important indicator that reflects a solid relationship between seller and buyer (Rakhmansyah et al, 2022;Ky Vien, 2021). Customer interactions through virtual channels also play a role in shaping ongoing customer loyalty (Schiffman and Kanuk, 2009).…”

Section: Relationship Quality and Two Customer Behavioral Outcomesmentioning

confidence: 99%

Assessing the impact of social media interaction in s-commerce strategies mediated by relationship quality

Hariguna,

Ruangkanjanases

2023

J. Infras. Policy. Dev.

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In the rapidly evolving landscape of digital marketing, the influence of social media on consumer behavior has become a focal point of scholarly inquiry. This study delves into the intricate dynamics between social media interaction and the quality of relationships in the context of s-commerce, examining how these interactions impact customer loyalty and purchase intentions. It is imperative to note that while the study does explore the mediating role, it is not the primary focus. The core objective revolves around understanding the nuanced relationships between social media interaction and relationship quality. This clarification ensures a precise delineation of the research scope and objectives. Furthermore, it is worth emphasizing that while the study delves into customer loyalty, this aspect is not explicitly reflected in the title. However, the examination of loyalty remains an integral component of the research, providing a holistic view of customer behavior in the digital marketplace. By addressing the interplay between social media engagement and relationship quality, this study aims to provide valuable insights for businesses navigating the complexities of s-commerce. Through this research, we seek to illuminate the pivotal role of social media interactions in shaping customer-company relationships, thus offering actionable insights for practitioners and enriching the academic discourse in the field of digital marketing.

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Small and Medium Enterprises (SMEs) with SWOT Analysis Method

Cited by 10 publications

References 3 publications

Strategy in Developing Microfinance Institution to Support Beef Cattle Farming Business in Rural Areas

Strategy in Developing Microfinance Institution to Support Beef Cattle Farming Business in Rural Areas

Strategi Peningkatan Produktivitas Industri Kecil Dan Menengah (Ikm) Pada Sentra Industri Furnitur Di Kabupaten Morowali Menggunakan Metode (Swot-Pdca)

Assessing the impact of social media interaction in s-commerce strategies mediated by relationship quality

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