2018
DOI: 10.5539/ibr.v11n11p164
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Small and Medium-Scale Agro-Produce Entrepreneurship and Promotion of Non-Oil Exports from Nigeria

Abstract: The study undertook a critical appraisal of marketing communications’ tools for the promotion of non-oil exports by small and medium-scale agro-produce entrepreneurs in Nigeria. It was motivated by the problem of low performance of the non-oil export sub-sector in the country. This is in spite of government’s incentives and the introduction of African Growth and Opportunity Act (AGOA) in May 2000 by the United States of America, which was to improve export of products particularly in agricu… Show more

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