2023
DOI: 10.1007/s10460-023-10446-2
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Small farmers, big tech: agrarian commerce and knowledge on Myanmar Facebook

Abstract: Despite increasing attention to the sensors, drones, robots, and apps permeating agri-food systems, little attention has been paid to social media, perhaps the most ubiquitous digital technology in rural areas globally. This article draws on analysis of farming groups on Myanmar Facebook to posit social media as appropriated agritech : a generic technology incorporated into existing circuits of economic and social exchange that becomes a site of agrarian innovation. Through analysis of a… Show more

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Cited by 10 publications
(2 citation statements)
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“…Before the coup, Facebook pages and groups bustled with agricultural news, advice, and advertising (Faxon, forthcoming). Photos were by far the most common type of post; our dataset was awash with colorful images of orchids, okra, tractors, and trade.…”
Section: Resultsmentioning
confidence: 99%
“…Before the coup, Facebook pages and groups bustled with agricultural news, advice, and advertising (Faxon, forthcoming). Photos were by far the most common type of post; our dataset was awash with colorful images of orchids, okra, tractors, and trade.…”
Section: Resultsmentioning
confidence: 99%
“…A second PubMed search for "digital literacy" and "food systems" resulted in only one new (2023) study on the multi-faceted role that Facebook has played in strengthening how small farmers in Myanmar do business (Faxon, 2023). While this work was funded through a grant from "Facebook Research on digital literacy, demographics and misinformation in Myanmar, " digital literacy, or literacy alone, is not mentioned in the body of the text itself (Faxon, 2023). These studies suggest that food systems actors can benefit from ICT use through online videos, apps, and different social media platforms that greater digital literacy can help facilitate.…”
Section: Introductionmentioning
confidence: 99%