“…From an SME perspective, systematic implementation of sustainability standards can provide a competitive advantage in business networks (Malesios et al , 2018; Ciliberti et al , 2008; Hyder et al , 2017). However, research shows that CSR is not easy for the SMEs to implement in operations, due to scarce resources and capacity (Colovic et al , 2019; Klerkx et al , 2012; Santos, 2011; Wegner et al , 2016). Customers in the market are becoming increasingly concerned about companies practicing CSR when entering the market with new products (Luo and Homburg, 2007; Maignan et al , 1999).…”