Small-Medium Enterprises (SMEs) Batik Tulis in Jetis Village, District of Sidoarjo

Abstract

This activity program aims to increase the efficiency of marketing business management SMEs batik Tulis in Sidoklumpuk village, Jetis Lemahputro, Sidoarjo District. The targets to be achieved for this program, include: 1) creating online commercial sales system to expand access marketing batik product to foreign countries, as well as providing convenience for customers as well as SMEs in conducting business transactions. 2) Creating logo design for the product packaging common local wisdom of kampong batik Jetis to strengthen the brand. So that SMEs are expected to develop into business to meet customer demand and survive in a competitive business climate. The utilization of e-commerce web for SMEs batik around Jetis. Jetis Batik can be a characteristic of great micro business in Jetis Village. The local government is expected to provide support for the success of the SMEs independently initiated programs collectively.

Sustainability Based on Risk Management of Batik Sasirangan SMEs in the Banjarmasin City

“…Quadruple helix synergy is very important for the progress of Sasirangan batik SMEs in Banjarmasin City, this recommendation is in line with research results [28]. Local governments are expected to be able to provide support for the success of batik MSME programs that were initiated independently and collectively [23]. The orientation of innovation, customers, suppliers, networks and absorption capacity play a role in reducing the risks that arise in the Sasirangan batik SMEs so as to lead to business sustainability, these results are in line with research results [31].…”

“…These businesses do not only rely on production with local content but have an important role in terms of access to resources and innovation [22]. Batik craft has even become the main livelihood for batik entrepreneurs for many years [23]. The trust factor is the foundation of a sustainable cooperative relationship for batik entrepreneurs [24].…”