Quorum sensing (QS) is a process of cell-to-cell communication that enables bacteria to transition between individual and collective lifestyles. QS controls virulence and biofilm formation in Vibrio cholerae, the causative agent of cholera disease. Differential RNA sequencing (RNA-seq) of wild-type V. cholerae and a locked low-cell-density QS-mutant strain identified 7,240 transcriptional start sites with ∼47% initiated in the antisense direction. A total of 107 of the transcripts do not appear to encode proteins, suggesting they specify regulatory RNAs. We focused on one such transcript that we name VqmR. vqmR is located upstream of the vqmA gene encoding a DNA-binding transcription factor. Mutagenesis and microarray analyses demonstrate that VqmA activates vqmR transcription, that vqmR encodes a regulatory RNA, and VqmR directly controls at least eight mRNA targets including the rtx (repeats in toxin) toxin genes and the vpsT transcriptional regulator of biofilm production. We show that VqmR inhibits biofilm formation through repression of vpsT. Together, these data provide to our knowledege the first global annotation of the transcriptional start sites in V. cholerae and highlight the importance of posttranscriptional regulation for collective behaviors in this human pathogen.Q uorum sensing (QS) is a process of bacterial cell-to-cell communication that relies on the production, release, accumulation, and population-wide detection of extracellular signal molecules called autoinducers. Processes controlled by QS are unproductive when undertaken by an individual bacterium but become effective when performed in unison by the group. In the major human pathogen, Vibrio cholerae, QS orchestrates processes including biofilm formation and virulence factor production (1). In the V. cholerae QS circuit, at low cell density (LCD), LuxO∼P activates transcription of genes encoding four small regulatory RNAs (sRNAs), Qrr1-4, which promote translation of the low cell density master QS regulator, AphA, and repress translation of HapR, the high cell density (HCD) master QS regulator (2, 3). AphA directs the gene expression program for V. cholerae cells to act as individuals. At high cell density, in the presence of autoinducers, LuxO is dephosphorylated and inactivated (4). The Qrr sRNAs are not transcribed, AphA is not produced, and by contrast, the hapR mRNA is translated into HapR protein. HapR controls the gene expression program underpinning collective behaviors (5, 6). Thus, the absence or presence of the Qrr sRNAs directs whether or not V. cholerae engages in QS. The Qrr sRNAs belong to the family of Hfq-binding sRNAs that regulate gene expression through base pairing with target mRNAs (7).An explosion in the discovery of noncoding transcripts, including sRNAs, has occurred due to recently developed transcriptomic technologies such as high-throughput sequencing of cDNAs, e.g., RNA sequencing (RNA-seq). (8). Major advantages of RNA-seq over conventional methods include high sensitivity for low abundance transcripts, ind...