Small-scale event sport tourism: A case study in sustainable tourism

Gibson, Heather; Kaplanidou, Kyriaki; Kang, Sung Jin

doi:10.1016/j.smr.2011.08.013

Cited by 330 publications

(319 citation statements)

References 27 publications

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“…The hosting of recurring events can foster an enhanced sense of pride and quality of life for the host community's residents (Chalip, 2006;Gibson, Kaplanidou, & Kang, 2012). Capitalizing on this capacity, event organizers should seek to provide opportunities for event participants and volunteers to experience esoteric development and to (re)construct a shared meaning through their active and reflexive participatory inter-connectedness with each other in the events' activities.…”

Section: ) Participatory Inter-connectednessmentioning

confidence: 99%

Planning and Leveraging Event Portfolios: Towards a Holistic Theory

Ziakas

2014

Journal of Hospitality Marketing & Management

114

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This conceptual paper seeks to advance the discourse on the leveraging and legacies of events by examining the planning, management, and leveraging of event portfolios. This examination shifts the common focus from analyzing single events towards multiple events and purposes that can enable cross-leveraging among different events in pursuit of attainment and magnification of specific ends. The following frameworks are proposed:(1) event portfolio planning and leveraging, and (2) analyzing events networks and interorganizational linkages. These frameworks are intended to provide, at this infancy stage of event portfolios research, a solid ground for building theory on the management of different types and scales of events within the context of a portfolio aimed to obtain, optimize and sustain tourism, as well as broader community benefits.

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Section: ) Participatory Inter-connectednessmentioning

confidence: 99%

Planning and Leveraging Event Portfolios: Towards a Holistic Theory

Ziakas

2014

Journal of Hospitality Marketing & Management

114

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“…In particular, events oriented towards individual endurance sports such as running, cycling, and triathlons have grown in popularity as people seek opportunities to engage in physical activity while socializing amongst a group of likeminded individuals (e.g., Bull, 2006;Lamont, Kennelly & Wilson, 2012;Shipway & Jones, 2008). With the growth in the number of events, competition among communities seeking to host these events has intensified as event and destination managers have realized the tourism benefits associated with the out-of-town active sport tourists attracted to these events (Gibson, Kaplanidou, & Kang, 2012). Kaplanidiou and Gibson (2010) categorized this form of sport tourism as event active sport tourism, which they described as traveling to an event as a sports participant, rather than the a priori conceptualization of event sport tourism as spectator based (Gibson, 1998).…”

Section: Travel Conditionsmentioning

confidence: 99%

The role of travel conditions in cycling tourism: implications for destination and event management

Buning

Gibson

2016

Journal of Sport & Tourism

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The purpose of this study was to explore the influence of travel conditions on preferred destination, event, and travel characteristics in the context of Active Sport Event Travel Careers among cyclists who travel to take part in events. Travel conditions are circumstances surrounding a trip such as travel with family or the length of travel. A sampling frame of cyclists who participate in competitive events with travel of 50 miles one-way or an overnight stay was generated from cycling associations. A final sample of N=1452 was collected via online survey.Data analysis consisted of a series of repeated measure ANOVAs and paired sample t-tests. The results indicated an individual's event, destination, and travel style preferences are dependent on whether he or she was traveling with a non-cyclist (e.g., family member) and the distance traveled. Prior research has suggested that for active sport tourists event criteria are more important than destination characteristics and travel preferences remain relatively stagnant with career progression. In contrast, the findings here suggest travel preferences vary based on travel conditions and that attractive destinations only become advantageous if event participants are traveling with non-cyclists or on trips involving longer distances. For instance when nonparticipant travel companions are included, the entertainment, attractions, and activities available in the destination become much more important to active event tourists. Communities seeking to attract sport tourists as a form of sustainable tourism development would be advised to organize events incorporating these preferences and to consider the influence of travel conditions. Keywords: active sport tourism, cycling tourism, active sport event travel career, travel conditions; event and destination management. TRAVEL CONDITIONS 3The Role of Travel Conditions in Cycling Tourism: Implications for Destination and Event ManagementThe number of participatory sport events hosted by communities has grown significantly over the past 10 to 15 years (Physical Activity Council, 2015;Running USA, 2015). In particular, events oriented towards individual endurance sports such as running, cycling, and triathlons have grown in popularity as people seek opportunities to engage in physical activity while socializing amongst a group of likeminded individuals (e.g., Bull, 2006;Lamont, Kennelly & Wilson, 2012;Shipway & Jones, 2008). With the growth in the number of events, competition among communities seeking to host these events has intensified as event and destination managers have realized the tourism benefits associated with the out-of-town active sport tourists attracted to these events (Gibson, Kaplanidou, & Kang, 2012). Kaplanidiou and Gibson (2010) categorized this form of sport tourism as event active sport tourism, which they described as traveling to an event as a sports participant, rather than the a priori conceptualization of event sport tourism as spectator based (Gibson, 1998).In conjunction with the grow...

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“…Yet, in contrast to existing contributions, the current study targets an issue that is of great academic and managerial importance and has not yet been scrutinised: it is our goal to compare the motivational structure of primary purpose and casual (sport) event visitors at a traditional tourist destination. Since a growing interest in hosting sport events can be observed in many traditional tourist destinations worldwide [21,22,23,24], this analysis should be beneficial for sport, event, and destination mangers as well as researchers in these fields.…”

Section: Literature Review and Research Interestmentioning

confidence: 99%

Why do People Attend Sport Events at Mature Tourist Destinations? An Analysis of Visitors’ Motivation to Attend the Windsurf World Cup on Sylt

Könecke

Kwiatkowski

2016

Polish Journal of Sport and Tourism

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Introduction. Sport events have become a popular tool for the marketing of tourist destinations. In this regard, it has to be kept in mind that the effects events can generate for destinations largely depend on the motivation of the attendees. Building on this insight, the aim of this paper is to compare the motivational structures of two types of visitors (primary purpose event visitors and casual visitors) to the German island of Sylt during a Windsurf World Cup. This event-destination combination was chosen because it represents the tendency for popular tourist resorts to use small-scale sport events in their marketing efforts. Material and methods. The research was conducted using an a priori segmentation of event attendees as casual visitors and primary purpose event visitors that is based on a well-established theoretical background. Results. The results revealed that both visitor groups were mainly motivated by cheering for the surfers and indulging in vicarious achievement. Furthermore, both showed some interest in learning more about the destination. Interestingly, many other motives that had been identified in (sport) tourism research did not seem to be very relevant for the respondents. Conclusion. Event marketers should heavily emphasise the opportunity to watch and closely relate to the surfers. Thus, including internationally popular athletes -if they are also popular in Germany -as well as local heroes in the event seems to be reasonable.

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Small-scale event sport tourism: A case study in sustainable tourism

Abstract: 2016-10-17T18:53:41

Cited by 330 publications

References 27 publications

Planning and Leveraging Event Portfolios: Towards a Holistic Theory

Planning and Leveraging Event Portfolios: Towards a Holistic Theory

The role of travel conditions in cycling tourism: implications for destination and event management

Why do People Attend Sport Events at Mature Tourist Destinations? An Analysis of Visitors’ Motivation to Attend the Windsurf World Cup on Sylt

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