“…Yet, the realization of their negative impacts (Gibson, 2007;Hall & Hodges, 1996;Ritchie, 1999) coupled with evidence of the socio-economic value of small-scale regional events (Gibson, Willming, & Holdnak, 2003;Higham, 1999;Higham & Hinch, 2002;Moscardo, 2008;O'Brien, 2007) call for another approach. In response, authors suggest that event outcomes can be optimized if host communities develop a portfolio of events including events of different type and scale that can reach a wide range of target audiences and serve an array of purposes (Chalip, 2004(Chalip, , 2005Getz, 2005Getz, , 2008Schreiber & Lenson, 1994).…”