The Winkler foundation modulus is key to evaluating the response of underground structures using the elastic foundation beam model. In this paper, an improved formula of the Winkler foundation modulus for a beam embedded in a full space is proposed to overcome the limitation of inconsistent assumptions in previous studies. To achieve this goal, the bending responses of the beam are obtained using the elastic foundation beam model and three-dimensional elastic continuum model, respectively, wherein a consistent assumption is proposed that tangential interactions at the beam–ground interface are ignored in the two models. In addition, as deformation of the site is an important source of the underground structure response, the beam is applied to standard soil displacement of the free field on the Winkler foundation to improve the accuracy of the Winkler modulus obtained by fitting solutions based on the concentrated force on the beam. The formula for the Winkler foundation is obtained by equating the first zero of the bending moment in the two models. The Winkler foundation modulus is verified by comparing the results with numerical solutions and previous studies.