Even though there have been significant advancements in the development of Cr3+‐activated near‐infrared (NIR) phosphors, the challenge still remains to develop highly efficient and thermally stable NIR phosphors. Here, the Ca4‐xZnxHfGe3O12:0.03Cr3+ solid solution phosphors with 834–806 nm NIR emission are constructed by substituting Zn2+ for Ca2+, thereby facilitating the formation of [ZnO6] luminescence site. The coexistence of [HfO6] and [Zn/CaO6] luminescence centers is confirmed through DFT calculation, time‐resolved photoluminescence (TRPL) spectroscopy, and low‐temperature‐photoluminescence (77 K) spectroscopy. The formation of [ZnO6] effectively resolves the issue of lattice mismatch between Cr3+ and Ca2+. Furthermore, the simultaneous enhancement of luminescence intensity and thermal stability is realized through a synergistic combination of lattice distortion and rigidity enhancement. By optimizing the substitution concentration of Cr3+, the internal quantum efficiency (IQE) of 92% and an external quantum efficiency (EQE) of 29% are finally achieved. Meanwhile, the thermal stability is also enhanced from 59%@400 K (x = 0) to 81%@400 K (x = 0.8). The developed NIR phosphor‐converted light‐emitting diodes (pc‐LEDs) exhibit promising prospects in the fields of security, biomedicine, non‐destructive testing and rapid identification.