“…Our context focuses on the SHFs within BoP settings. SHFs face major disadvantages including low productivity, higher transaction costs, poor inputs, limited markets access, insufficient finances to purchase the required quantity of inputs, lack of technical know-how and skills and lack of storage and grinding technologies (Blok, Sjauw-Koen-Fa, & Omta, 2013;Kephe, Petja, & Ayisi, 2021;Senyolo, Long, & Omta, 2021a;Senyolo et al, 2021b). These challenges imply a high cost for servicing the SHF segment, with narrow profit margins (Karnani, 2007) or with potential profits only in the future.…”