Smart Agriculture as a Component of Modern Economic and Environmental Systems

Vorozheykina, Tatiana M.; Osipov, Vladimir S.; Krishtaleva, Taisiia I.; Bogoviz, Aleksei V.; Lobova, Svetlana V.

doi:10.1007/978-981-16-7633-8_6

Cited by 3 publications

(1 citation statement)

References 11 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…At the current stage of development of economic relations, there is a significant transformation of the choice of food products among consumers. This state of affairs is caused, among other things, by the significant saturation of the market with new domestically produced products that replace the foreign products that have gone [1][2][3].…”

Section: Introductionmentioning

confidence: 99%

Approach to assessing consumers’ purchasing choices for premium meat and meat products

Biryukova,

Ashmarina

2023

E3S Web Conf.

View full text Add to dashboard Cite

The decision-making process of food choice among consumers has been significantly transformed at the present development stage. At present, consumers are guided by a large number of factors with regard to the choice of meat and meat products, a number of which have arisen against the background of increased information availability, the formation of the trend "healthy eating", significant changes in the external environment. At the moment, this issue is of particular relevance for producers of meat and meat products, because the classification of products in relation to their main criteria is an important aspect of the formation of product marketing in order to ensure a favourable position in the competition. At the moment the definition of the product by the consumer, in particular meat and meat products, in the format of "premium" occurs on the basis of a number of factors, but the general opinion that should be attributed to the "premium" quality of the product at the moment has not been formulated. This study attempts to identify the main criteria influencing consumer behaviour in relation to the choice of premium meat and meat products. Based on the results of the study, consumer activity was analysed in relation to the marketing relationship model with the consumer in relation to the choice of premium meat and meat products in Moscow. The main parameters, on the basis of which the perception of the product as a product of the "premium" class occurs, are formulated. The interrelation of a number of factors in relation to the formation of consumer behaviour when choosing meat and meat products of the "premium" class is noted. The main conclusions regarding the evaluation of the consumer's choice of purchasing meat and meat products of the "premium" class are formulated.

show abstract

Section: Introductionmentioning

confidence: 99%

Approach to assessing consumers’ purchasing choices for premium meat and meat products

Biryukova,

Ashmarina

2023

E3S Web Conf.

View full text Add to dashboard Cite

show abstract

The approach to assessing the characteristics significant for consumers when buying meat and meat products of organic origin

Biryukova,

Enkina,

Vorozheykina

et al. 2023

BIO Web Conf.

View full text Add to dashboard Cite

The effect of the “healthy food” trend, which has recently been the basis of food choice among consumers, has significantly transformed approaches to buying, in particular the selection and evaluation of meat and meat products. No less serious changes have occurred in the model of the purchase decision-making process, which in turn encourages manufacturers to develop positioning, production, and sale of products at a new qualitative level relative to all market vectors, one of which is the formation of the organic food market segment. Nevertheless, despite the significant transformation of the market, at the moment the segments for a number of product categories have not been finally formed. At the moment, the existing number of criteria that are the basis of choice does not always indicate the organic origin of the product, in particular, one of such criteria is the category “farm products”, often these two concepts are interchangeable in the consumer's mind. This article attempts to evaluate the main factors and criteria for choosing meat and meat products belonging to the “organic products” class based on understanding the transformation of ideas about the process of making a decision to purchase a product, considering the formation of the “healthy food” trend. Based on the results of the study, the main vectors of the development of the marketing relationship model with the consumer are determined, the interrelation of a number of factors indicating the organic origin of the product for the consumer is formulated. The key criteria for positioning meat and meat products of organic origin have been identified. The main conclusions regarding the characteristics that are significant for the consumer when buying meat and meat products of organic origin are formulated.

show abstract

Modern aspects of the livestock industry development, considering the analysis of consumer preferences for meat and meat products

Biryukova,

Enkina,

Ashmarina

2024

BIO Web Conf.

View full text Add to dashboard Cite

In the modern conditions of the development of economic relations, consumer behavior in relation to the choice, purchase and consumption of food has been significantly transformed. This state of affairs encourages market participants to seriously change their approaches to working with consumers, the basis of which should be a multifactorial study of consumer preferences. At the moment, this transformation is of particular interest in the main markets, which include the meat and meat products market. This article attempts to study the transformation of consumer preferences for meat and meat products in modern conditions. Special attention is focused on such a parameter as the product quality. In the course of the study, a model was proposed for evaluating the decision-making process on the purchase of meat and meat products by the consumer, considering the essential factors of choice, the results of the marketing research were presented, the main conclusions regarding the transformation of consumer preferences were formulated, the importance of such criteria as product safety, animal husbandry, environmental impact was assessed. On the part of consumer organizations, the interrelation of such criteria forming the quality of the product as freshness, compliance with microbiological indicators, compliance with temperature control, which are currently a priority when choosing a supplier, is evaluated. The main conclusions are presented, which allow to consider the main promising areas of development of organizations engaged in meat production. The practical significance of the research lies in the possibility for organizations operating in this market to create successful marketing strategies and will significantly make the manufactured products of the quality necessary for the consumer.

show abstract

Smart Agriculture as a Component of Modern Economic and Environmental Systems

Cited by 3 publications

References 11 publications

Approach to assessing consumers’ purchasing choices for premium meat and meat products

Approach to assessing consumers’ purchasing choices for premium meat and meat products

The approach to assessing the characteristics significant for consumers when buying meat and meat products of organic origin

Modern aspects of the livestock industry development, considering the analysis of consumer preferences for meat and meat products

Contact Info

Product

Resources

About