“…Since the last decade, digital advertising has become much more critical than before as it is more affordable and can reach larger audiences. 5G networking is being adopted worldwide increasingly so the access speed of digital content can be instantaneous with the aid of the Internet of Things ( Keung et al, 2018 , 2020 , 2021 , 2022a , b ; Lee et al, 2018b ; Liu et al, 2019 ; Li et al, 2021b , c , d ; Xia et al, 2021 ; Zheng et al, 2021 ; Fan et al, 2022 ; Zhang et al, 2022 ). DCM aims to build a close connection with customers through continuous conversation to convince their leads over time.…”