This article concerns coordinate metrology and contact coordinate measurements which are conducted using a coordinate measuring machine. The paper presents the results of experimental investigations, based on which a model to calculate the time needed to conduct coordinate measurements to determine the flatness deviation of a selected surface of a machined product was developed. The time taken and the accuracy of the coordinate measurements influence the effectiveness of coordinate measurements of geometrical quantities of products and the productivity of the entire manufacturing process. Therefore, when planning a strategy for the coordinate measurement process, apart from considering the measurement uncertainty, the duration of individual measurement tasks should also be taken into account. A coordinate measurement time model was developed by use of response surface methodology (RSM). Experimental research was carried out using an ACCURA II coordinate measuring machine equipped with a VAST XXT measuring probe and cooperating with Calypso inspection software. The coordinate measurement time model which was developed was implemented in the selected metrology software of the coordinate measuring machine. The purpose of the implementation was to enable application of the mathematical model created into industrial practice.