Smart Marketing Usage in Egyptian Domestic Tourism: Opportunities and Challenges

Abstract

Challenges Domestic Tourism Egypt Opportunities Smart MarketingSmart marketing has a large number of methods such as websites, search engines, social media sites, mobile apps, videos, etc. which play a vital role in enhancing the relationship between travel agency and tourists. Therefore, this study aims to identify the Smart Marketing Methods and explore the opportunities and challenges of using smart marketing methods in domestic tourism in Egypt. Accordingly, it adapted the descriptive methodology and used a mixed approach in collecting quantitative and qualitative. The quantitative approach is used by employing questionnaire to gather the primary data from domestic tourists in Egypt. The qualitative method is represented in semi-structured interviews with Top Ten Travel Agencies representatives in Egypt. The main results of study demonstrated that there are many advantages of using smart marketing methods in domestic tourism in Egypt; however, there are some obstacles that have clear impacts upon them. The study recommends that Travel Agencies and Tourism Associations in Egypt should apply formal platform to promote domestic tourism and improve their marketing strategy to take advantages of using Smart marketing methods in tourism.

Factors Influencing the Digital Tourism Marketing of Generation Z Tourists "Applied to the Egyptian Tourist Destination"

“…When it comes to the Egyptian tourism sector, digital marketing has been successfully adopted for displaying and marketing services and products of the National Museum of Egyptian Civilisation (Gaber & Fahim, 2023). Nevertheless, travel agencies in Egypt depend merely on some social media platforms and electronic websites, whereas only one travel agency has adopted mobile phone marketing to manage its operations (Briez et al, 2021). Generation Z creates the biggest transformation amongst generations, which has resulted in radical changes at the work's organisational policies (Lev, 2021).…”