2022
DOI: 10.1609/aaai.v36i11.21729
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Smart Out-of-Home Advertising Using Artificial Intelligence and GIS Data

Abstract: This demonstration paper introduces the Smart Out-of-Home Advertising Platform (SOAP), which leverages Geographic Information Systems (GIS) data and state-of-the-art Artificial Intelligence (AI) approaches to provide: (i) a documented, data-informed pricing model for billboards, which can be used to justify billboard prices to advertisers; and (ii) a set of non-dominated solutions (each corresponding to a different allocation of billboards to a given campaign) that explores the trade-offs between multiple conf… Show more

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