Smart Services and Their Benefits for Manufacturers From a Global Perspective

Kaňovská, Lucie

doi:10.26552/ems.2018.2.46-56

Cited by 6 publications

(4 citation statements)

References 36 publications

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“…Numerous studies can be found which focus on bankruptcy prediction in Slovakia (Kovacova et al 2018), Slovak research on identifying significant sources of enterprise goodwill (Kliestik et al 2018a), or using controlling as a competitiveness tool on the Slovak market (Vagner 2016), but detection of the existence and the development of quality cultures in the context of Industry 4.0 is still lacking. It is necessary to examine these facts, as Kanovska (2018) notes that smart manufacturing is still developing and taking place in different forms. Krajcsak (2018) finds ISO standards and Total Quality Management (TQM) only appropriate organisational cultures, not quality culture; this is another scientific gap when it comes to determining a representative culture quality for traditional quality concepts.…”

Section: Introductionmentioning

confidence: 99%

Quality Culture of Manufacturing Enterprises: A Possible Way to Adaptation to Industry 4.0

et al. 2019

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The concept of Industry 4.0 means a new paradigm of modern manufacturing. This phenomenon requires continuous innovation processes and technological development from each enterprise. Traditional concepts of quality must absorb changes and prepare themselves for new challenges. The studies linked to successful adaptation to Industry 4.0 focus mostly on technical dimensions and forget the impact of organisational culture. One should, however, remember that quality culture plays a crucial role in the organisational culture of manufacturing enterprises with elements of quality management implemented. Developed quality cultures support the innovation environment, which is why it is necessary for the enterprises to identify the current level of their quality culture and detect significant factors that differentiate individual quality cultures and focus on them. Given this fact, the aim of the paper is to analyse the typical cultures and quality concepts and to detect the factors that differentiate individual quality cultures in Slovakia. We use data from our own survey; dependences were indicated by means of correspondence analysis and the test of proportion. The improvement and assurance of quality, the use of information and the overall effectiveness are significant factors detected by the discriminant analysis. The conclusions of the survey may be used by scientific researchers but especially by manufacturing enterprises interested in quality which are coming to terms with the era of Industry 4.0.

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Section: Introductionmentioning

confidence: 99%

Quality Culture of Manufacturing Enterprises: A Possible Way to Adaptation to Industry 4.0

et al. 2019

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“…Brand is a very important factor that affects the perceptions and evaluations of customer. Many authors agree that a brand evokes in consumers emotions influenced by their experience with the brand (Krizanova et al, 2013, Krizanova & Majerova, 2015Kliestikova et al, 2019;Mirica, 2018;Kanovska, 2018;Mala & Bencikova, 2018). Branding is considered a separete marketing tool, which is an important factor -it is the product feature that distinquishes it from competing products.…”

Section: Literature Reviewmentioning

confidence: 99%

Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction

Janošková

Kráľ

Popescu

et al. 2021

Management &Amp; Marketing. Challenges for the Knowledge Society

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Brand management plays a crucial role in increasing the loyalty of current customers as well as in gaining new customers. The product brand significantly influences shopping behaviour of customers. Many customers prefer branded products to non-branded ones. Some of them prefer branded products in general; some of them prefer branded products only for selected products. This paper is focused on the analysis of the perception of ten favourite car brands by Slovak consumers with an emphasis on the quality, prestige, image and expected benefits and features. The aims of the paper are divided into three main parts: i) find out the selected car brand rank based on the influence on the purchasing behaviour of Slovak consumers; ii) assess the impact of selected socio-demographic characteristics on the expected benefits as well as on the features that the respondent´s chosen car brand should have; iii) identify the main reason why respondents focus on preferred car brands. The correlation of these factors was tested on a sample of 2002 respondents from the Slovak republic. The analysed data represent a partial result of an extensive survey. The chosen mathematical-statistical methods such as correlation analysis and testing of statistical hypotheses were applied to fulfil the purpose of the research. Based on a survey, the most influential car brands include Skoda and Volkswagen. Especially the Skoda brand has a significant position in Slovakia, given by tradition, history and place of production of these cars.

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“…The brand strikes an emotion in consumers. This is a combination of consumer experience with the brand since the very first "touch" of the product [3,4,5,6]. Brands have a different meaning for each consumer, which helps develop the purchasing trends.…”

Section: Literature Reviewmentioning

confidence: 99%

Consumer perception of global branded products quality

Kráľ

Janošková

2020

SHS Web Conf.

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The brand plays the key part in consumer decision-making on products, and it is crucially important to both producer and consumer. The long-term globalization process has significantly influenced international brand policy. A successful brand in the domestic market is not a prerequisite of success in global markets. Successful global brand reflect on the rational as well as emotional customer expectations and desires that may change over time. The consumers generally consider branded product to the significant of quality, and they are likely to opt for the proven brand rather than even considering also the other brands available. The aim of this paper is to evaluate the relationship between selected socio-demographic characteristics (gender, age, education) and the subjective perception of selected global brands (branded products) quality by current consumers using selected mathematical-statistical methods. We realized a large-scale marketing survey was conducted on a sample of consumers (total 2002 respondents) with a minimum age of 15 years in 2018. The analysis results show relationship of different nature and intensity between socio-demographic characteristics of respondents and their attitudes towards quality of branded products. Conclusions and findings of analysis can be considered appropriate to apply to current consumer markets. The findings of the survey proved that effective branding strategies shall respect, inter alia, pursue the also socio-demographic trends consumers markets. The socio-demographic characteristics of consumers shall be considered the reliable selection criterion for determining both attractivity and potential of the brand in terms of the success of the brand.

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Smart Services and Their Benefits for Manufacturers From a Global Perspective

Cited by 6 publications

References 36 publications

Quality Culture of Manufacturing Enterprises: A Possible Way to Adaptation to Industry 4.0

Quality Culture of Manufacturing Enterprises: A Possible Way to Adaptation to Industry 4.0

Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction

Consumer perception of global branded products quality

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