Smart Sports Fans: Factors Influencing Sport Consumption on Smartphones

Chan‐Olmsted, Sylvia M.; Xiao, Min

doi:10.32731/smq.284.122019.01

Cited by 23 publications

(8 citation statements)

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“…As we studied OTT users' actual usage, results showed that fandom was positively associated with the amount of time and money users spent on these services. This finding is in line with the studies that focused on sports fans' traditional media consumption (Gantz et al ., 2006) and smartphone usage (Chan-Olmsted and Xiao, 2019) where fans were found to be more likely than nonfans to consume sport media content. Unsurprisingly, sports fandom is also positively associated with the money they spent on these services.…”

Section: Discussionmentioning

confidence: 99%

New platform and new excitement? Exploring young educated sport customers' perceptions of watching live sports on OTT services

Scott

et al. 2023

IJSMS

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PurposeThis study aims to investigate how sports customers adopted over-the-top (OTT) services to consume sport content. Inspired by the technology acceptance model (TAM), the study aims to understand users' behavior when consuming sporting events and users' perceptions toward OTT services.Design/methodology/approachThe participants of the study are Chinese sports consumers that use streaming services to watch live sport content. An online survey was distributed through HUPU Sports, a Chinese online communication community where sports fans can share opinions. To make sure all responses qualified to take part in the study, skip logic questions were added at the beginning of the questionnaire to ask participants to answer whether they used streaming services for watching sports. A total of 352 responses were received and there were 327 useable questionnaires.FindingsThe results revealed that viewing convenience, free of commercials and viewing quality were the main reasons impacting them to adopt OTT services. In terms of users' perceptions, paid users rated higher in perceived enjoyment, perceived value, perceived usefulness (PU) and ease of use than nonpaid users. OTT users' fandom and PU could predict the time the users spent on using these services, while the users' fandom and perceived value are positively related to the money users spent on these services. In addition, this study also found that users' fandom, perceived value, content quality, and ease of use are positively associated with users' intention to continue to use the service.Originality/valueThe study is one of the first attempts to explore how sports audiences adopted OTT services to consume sport content and explore the audiences' perceptions toward OTT usage. Previous studies have already investigated how users adopted music streaming services (Fernandes and Guerra, 2019) and other online streaming services (Shin and Park, 2021), but little attention has been given to sports streaming services specifically. Therefore, the findings of the study fill the gap in the extant knowledge of sport consumers' behavior and provide more insights to their online behaviors. Moreover, the authors also contribute to the growing digital media literature by advancing our understanding perceptional differences between paid users and unpaid users. The streaming services literature has primarily focused on general users (Fernandes and Guerra, 2019), but the services neglect to understand the differences in between paid and unpaid users.

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Section: Discussionmentioning

confidence: 99%

New platform and new excitement? Exploring young educated sport customers' perceptions of watching live sports on OTT services

Scott

et al. 2023

IJSMS

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“…The main research is the meaning and status quo of current smart sports, not how to effectively develop smart sports. As a new type of sports, we should uphold the idea of lifelong sports [11][12]. Both Go and Chess are excellent traditional cultures of the Chinese nation and possess infinite artistic charm.…”

Section: Smart Sportsmentioning

confidence: 99%

Fiber Surface Modified Composite Material with Dielectric Properties for Sports Equipment

2022

IJST

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Fiber surface modification refers to the process of performing special chemical or physical treatment on the fiber surface to make it have the required performance or function. Composite materials refer to new materials artificially combining materials with different properties. The combined materials must be two or more than two, and the new materials formed by the combination have obvious interfaces. With the continuous advancement of science and technology, the economic level of sports has also been greatly improved, and more and more people have realized the importance of sports equipment in sports. This article aims to study the relationship between sports equipment with dielectric properties and fiber surface modified composite materials. This paper proposes the use of alkali treatment and plasma treatment for surface modification of fibres, the fibres before and after treatment as reinforcement for the matrix, and the preparation of composites by vacuum infusion moulding process to analyse the surface changes of fibres. Through the analysis of fiber materials, it is found that it can be applied to the field of sports equipment including graphene rubber composite materials. The experimental results in this article show that when 50% rubber is added, the thermal decomposition temperature is 400℃, and the thermal decomposition temperature is increased by 35%. When 1.2g of material is added, the tear strength of the rubber composite is increased by 78%. , When 1.1g of material is added, the tensile strength of rubber composite is increased by 161%. When 1g of material is added, the tensile strength of rubber composite is increased by 73%. When 0.5g of material is added, rubber composite the tensile strength of the material has increased by 43%.

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“…However, the penetration of digital media also provides sports fans a new opportunity and platform to enhance their engagement with other fans. For instance, Chan-Olmsted and Xiao (2019) explained that when sports fans want to identify themselves with a social group, smartphones become a vital medium for these fans to connect with a sport teams through the interaction with other fans as a group. In addition to technologies and equipment, digital media platforms such as social media, forums, and team sites provide fans with more chances to get connected.…”

Section: Literature Reviewmentioning

confidence: 99%

A Magic “Bullet”: Exploring Sport Fan Usage of On-Screen, Ephemeral Posts During Live Stream Sessions

Naraine

Liang

et al. 2021

Communication & Sport

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The bullet-screen function is an augmented comment feature that has been adopted by the majority of Over-the-Top (OTT) services to foster users’ interaction and watching experience. This feature empowers sports customers to post and view numerous, short, and fast-moving comments that overlap over the screen while watching live stream sports events in real time. This research aims to investigate how sports fans embrace the bullet-screen feature while watching live stream sports. Through a combination of thematic analyzing bullet-screen comments from a National Basketball Association Finals game, and semi-structured interviews among bullet-screen users ( N = 15), the results indicate that sport fans’ bullet-screen messages could be classified into five categories: critical commentary, socialization, supportive interactions, random messages, and trash talk. Four motives for sports fans to engage with bullet-screen posting were identified: entertainment, gathering information, interaction, and finding belonging. The study also showed that the inappropriateness of comments and too much overlay on the screen could prevent sports fans from utilizing the service. Theoretical and practical implications have also been discussed.

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Smart Sports Fans: Factors Influencing Sport Consumption on Smartphones

Cited by 23 publications

References 0 publications

New platform and new excitement? Exploring young educated sport customers' perceptions of watching live sports on OTT services

New platform and new excitement? Exploring young educated sport customers' perceptions of watching live sports on OTT services

Fiber Surface Modified Composite Material with Dielectric Properties for Sports Equipment

A Magic “Bullet”: Exploring Sport Fan Usage of On-Screen, Ephemeral Posts During Live Stream Sessions

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