Currently, the Mexican avocado supply chain has some social limitations that make the traceability process a difficult task and severely limits the regions that can add their harvest to the international market. We hypothesize that modernizing the traceability process and improving the trust of the final user could help in opening the market to other regions. This paper describes the Mexican avocado supply chain characteristics, identifies the actors involved in the supply chain, and emphasizes the problems that the current actors have when exporting them to the US market. On this basis, we propose a technological solution system to automate the traceability process. The system was designed to comply with the authority and consumer requirements. It proposes a combination of the benefits of traditional data traceability using Microservices architecture with a new layer of Blockchain auditing that will add value to current and new actors in every step of the supply chain. We contribute by proposing a model that adds value to the avocado supply chain with the following characteristics: Integrity, auditing service, dual traceability, transparency, and a front-end application with trust user-oriented. Our proofs demonstrate that the blockchain layer does not represent a considered high extra transaction cost; it could be regarded as despicable for the economy of the consumer considering costs and benefits.