Smart technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore

Poncin, Ingrid; Garnier, Marion; Mimoun, Mohammed Slim Ben; Leclercq, Thomas

doi:10.1016/j.techfore.2017.01.025

Cited by 107 publications

(95 citation statements)

References 55 publications

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“…In addition to the consumer aspect, much attention is paid in the literature to the implications of the introduction of digital technologies for business management: new strategies for managing technological integration [Hagberg et al, 2016;Pantano et al, 2018a;Willems et al, 2017], supply management, developing new forms of pricing, combining digital technologies with human capabilities [Hagberg et al, 2016;Pantano et al, 2018a;Poncin et al, 2017;Roy et al, 2017;Vrontis et al, 2017;Willems et al, 2017].…”

Section: Literature Reviewmentioning

confidence: 99%

Effects of Influence of Economic and Technological Development of IT Segments on Digital Transformation of Retail Trade

2019

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This paper presents the results of measuring cross-sectoral economic and technological effects, allowing to determine the degree of dependence between the segments that produce digital technologies and implement them. The basis for empirical calculations was the survey data of leaders among Russian IT companies and retail organizations on the current state of digital and business activity.The purpose of the work is to identify the presence and establish the strength of the relationship between these segments in terms of existing localized industry effects, expressed in the transfer of technology from the IT segments to retail. The authors of the work identified and tested several specific hypotheses, the general meaning of which was to suggest that retail trade in the current stage of economic development in Russia is susceptible to emerging trends in the rapidly changing IT services sector that can quickly and efficiently respond to the growth of the IT companies digital activity by increasing investments in digital technologies and increasing the intensity of their application in business processes.In particular, hypotheses were tested regarding the impact of business activity in the IT services segments on the growth of electronic commerce turnover, the use of online marketplaces, Big data technologies, virtual and augmented reality technologies in retail trade organizations, as well as hypotheses suggesting a connection between the development of mobile applications in the IT segments and the use of mobile technologies, expectations regarding the growth of electronic goods turnover in retail organizations.The obtained results confirmed the majority of the hypotheses put forward, thereby supporting the authors' general assumption about the existence of specific effects of the development of the IT segments on intersectoral technological transfers, revealed the existing specifics of penetration and spread of modern technological trends in trade, and also showed that the IT is currently important component in the process of digital transformation of Russian retail trade organizations.

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Section: Literature Reviewmentioning

confidence: 99%

Effects of Influence of Economic and Technological Development of IT Segments on Digital Transformation of Retail Trade

2019

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“…This helped to capture the dynamics and iterative nature of user engagement. Poncin et al [5] have explained the positive impact of challenge and fantasy game mechanics on the user's experience. They concluded that a gamified interface for a product provides a compelling playful experience leading to stronger support intensions.…”

Section: Introductionmentioning

confidence: 99%

“…Their study showed a way of creating, testing, and experiencing a virtual environment that can incorporate the strengths of various disciplines into a common platform. As can be concluded from the literature overview, there are a number of studies on gamification encouraging user engagement [2]- [4], user experience [5], user-centric products [6]- [7], designing for sustainable outcomes [8], and the collaboration of various disciplines [9]. However, studies where gamification is utilized to identify the design needs for a complex mobile machine has been overlooked.…”

Section: Introductionmentioning

confidence: 99%

Gamification Procedure Based on Real-Time Multibody Simulation

Jaiswal¹,

Islam

Hannola

et al. 2018

IREMOS

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Gamification aims to redirect the motivating power of game mechanics towards a non-entertainment field to encourage user engagement. In the field of mechanical engineering, the gamification concept can be combined with real-time multibody simulation. The objective of this paper is to demonstrate how gamification can be used to analyze user experiences of a mobile machine. As a case study, an excavator is modeled using a semi-recursive multibody formulation. The excavator model is customizable and offers different sizes for a bucket and dipper arm's hydraulic cylinder. In the excavator model, gamification introduces game elements: goals such as filling the industrial hopper, obstacles such as utility poles, challenges such as fuel gauge, time constraint such as a timer, and fantasy element such as visualization graphics. The effect of different product features, such as the hydraulic system parameters, on the users' performance are analyzed. A product development team can utilize this information to improve the product design.

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“…Third, interactive in-store retail technology in combination with fun and engaging tools enhance the customer's hedonic shopping value. For example, smart mirrors with augmented reality [10] or monitors with gamification mechanisms [14] provide such appealing experiences.…”

mentioning

confidence: 99%

“…Human-computer interaction is intensively discussed in the literature of retailing, consumer services, business, and information systems. However, empirical findings are limited considering the impact of interactive technologies in physical retail stores on the customer's experience and its consequences, such as customer satisfaction [7,10,14,20,21], loyalty [22], intention to reuse [9], (re)patronage [10,14,[23][24][25], word-of-mouth [26], and purchase intention [27]. In consideration of these criteria, this paper presents a systematic literature review based on 15 identified empirical studies.…”

mentioning

confidence: 99%

Human-Computer Interaction in Physical Retail Environments and the Impact on Customer Experience: Systematic Literature Review and Research Agenda

Obermeier

Auinger

2019

HCI in Business, Government and Organizations. eCommerce and Consumer Behavior

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Shopping in the traditional retail environment is increasingly being influenced by technologies enabling human-computer interaction. Scientists, as well as retailers, are interested in examining the effects of interactive in-store technologies on customer behavior. An abundance of researchers have examined customer acceptance of interactive technologies, but little is known about its effects on the customer's experience and its consequences, such as satisfaction, loyalty, and purchase intention. Following the guidelines for a systematic literature review, this article gives an overview of empirical studies conducted on interactive technologies in traditional brick-and-mortar retail stores. Based on that review, this paper provides a research agenda for future work on interactive in-store technologies and their impact on customer experience and suggests possible research methods for empirical studies in the field of human-computer interaction.

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Smart technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore

Cited by 107 publications

References 55 publications

Effects of Influence of Economic and Technological Development of IT Segments on Digital Transformation of Retail Trade

Effects of Influence of Economic and Technological Development of IT Segments on Digital Transformation of Retail Trade

Gamification Procedure Based on Real-Time Multibody Simulation

Human-Computer Interaction in Physical Retail Environments and the Impact on Customer Experience: Systematic Literature Review and Research Agenda

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