Smart Tourism

Abstract

Smart tourism encapsulates the integration of technology and innovative solutions to enhance the overall travel experience for tourists and to improve the efficiency and sustainability of tourism destinations. Smart tourism represents a paradigm shift in the travel industry, leveraging artificial intelligence, the Internet of Things (IoT), big data analytics, augmented reality, virtual reality, mobile applications, and cloud computing to improve the overall travel experience, foster sustainability, and drive economic growth. Interpretation of scholarly landscape of smart tourism offers valuable insights into research activity, trends, impact, and knowledge structure. The current study is based on the data extracted from Scopus Database (N=756) to understand various bibliometric patterns. The findings such as trends in publication output over time, geographical distribution of research, most cited authors and articles, and emerging themes or keywords have been discussed. Future directions in the field of smart tourism have been discussed.