Smart Traditional Market Traders; Peluang Bisnis Kreatif &amp; Inovatif Di Era Digital

Anas, Achmad Tarmidzi; Ashari, Azis

doi:10.32806/investi.v3i01.159

Cited by 9 publications

(10 citation statements)

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“…Business embodies both short-term and long-term business. Meanwhile, the standard operating procedure in running a business corporation serves as a guide and order, set as expectations in running a business (Fajrillah et.al, 2020).…”

Section: B Islamic Business Ethics Theorymentioning

confidence: 99%

The Effect Of Entrepreneurship Competence And Islamic Business Ethics On The Performance Of Micro And Small Enterprises (SMEs) Makassar

Soumena

2024

JIEI

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The objective of this study is to (1) investigate the effect of entrepreneurial skills on the performance of micro and small enterprises (MSEs) in Makassar, (2) explore the implications of Islamic business ethics on the performance of MSEs in Makassar. The primary data were collected using questionnaires and multiple regression analysis. The population of this study were all participants of MSEs in Pasar Cidu, Makassar, and the sample used in this study consisted of 40 representatives, and the data obtained were analyzed by IBM SPSS Statistics 26. The results of this study indicate that (1) several business skills have a significant influence on the performance of SMEs, (2) some Islamic business ethics have a significant influence, and (3) both variables concurrently have a significant impact on the performance of SMEs in small and medium enterprises. So far, research findings suggest that entrepreneurial competence and Islamic business ethics strongly influence the performance of SMEs in Makassar. The significance of this study is to show that entrepreneurial ability has a substantial impact on the performance of SME participants. Likewise, Islamic business ethics influence consumers in making a purchase decision.

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Section: B Islamic Business Ethics Theorymentioning

confidence: 99%

The Effect Of Entrepreneurship Competence And Islamic Business Ethics On The Performance Of Micro And Small Enterprises (SMEs) Makassar

Soumena

2024

JIEI

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“…Ekonomi global modern berada di bawah pengaruh signifikan teknologi digital yang dengan cepat mengubah praktik bisnis, meningkatkan kinerja perusahaan, dan mendorong inovasi di semua bidang bisnis (Fajrillah et al, 2020). Di bidang manufaktur, transformasi digital dikaitkan dengan "Konsep Industri 4.0", yang terdiri dari inovasi teknologi seperti otomatisasi, Internet of Things, Big Data, Cyber-Physical Systems, teknologi Cloud dan teknologi Smart Factory untuk diterapkan dalam proses manufaktur.…”

Section: Pendahuluanunclassified

Analisis Strategi Bisnis di Era Transformasi Digital

Angelia Putriana

2023

MUKASI: Jurnal Ilmu Komunikasi

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The era of digital transformation has changed the way many businesses operate, communicate and compete. In this era, businesses need to develop relevant strategies to remain competitive. Contemporary businesses are undergoing digital transformation, the role of a viable strategy has become very important for any company. There are various important aspects to focus on when developing a digital business strategy: primarily, increasing the scope of business operations as well as implementing the latest IT solutions to make this strategy a long-term “scale-up” plan intended to maintain the company's viability, performance and contribute to the achievement of Development Goals Sustainable (SDGs). The purpose of this article is to analyze the development of efficient business strategies in the digital era. The method used in this analysis is a qualitative descriptive method. The results of this discussion show that in the era of the “new economy” and the digital transformation that accompanies it, an innovative digital business strategy based on advanced IT solutions and aligned with the SDGs is a great opportunity for companies to deviate from competitors and gain a competitive advantage

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“…Employees must also be loyal to their jobs and be adaptive in dealing with all situations, such as during this pandemic all activities use digital and be willing to collaborate for the progress of the company. According to Fajrillah et al (2020), an adjustment indicator, or every business must be able to adjust to conditions so they are not left behind and continue to innovate. This element relates to flexibility, in the sense that the product needs to readjust its features to better suit customer needs.…”

Section: Marketing Strategy In the Digital Technology Era During The ...mentioning

confidence: 99%

Analysis of Service Business Growth and Marketing Strategies Used in the Digital Technology Era During the Covid-19 Pandemic

Nasution,

Dirbawanto,

Siregar

2023

JHSSB

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In the current era of the COVID-19 pandemic, people are expected to be able to engage directly in the digital world. As done by PT. Sucofindo Medan. Continuous technological innovation is the company's obligation to be able to compete with competitors. Therefore, PT. Sucofindo Medan must update the marketing strategy used. The aim of this research is to analyze the growth of the service business and marketing strategies used in the digital era during the COVID-19 pandemic at PT. Sucofindo. The theory used is to look at the company's Value Preposition which is connected to the marketing mix indicator. Based on the research results, it is known that the application of Value Preposition becomes a company evaluation based on the Customer Profile indicator, namely Customer Jobs, pains, and gains, which explain the desires and obstacles felt by consumers. The company provides solutions for Product and Services indicators, Gain Creators and Pain Relievers. The combination of Value Preposition Marketing Mix on company promotion indicators can be improved by developing many applications that can help potential customers, one of which is KSO-SCISI, which is able to monitor orders, receive payments, and accommodate customer feedback so that service is more optimal.

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Smart Traditional Market Traders; Peluang Bisnis Kreatif & Inovatif Di Era Digital

Cited by 9 publications

References 0 publications

The Effect Of Entrepreneurship Competence And Islamic Business Ethics On The Performance Of Micro And Small Enterprises (SMEs) Makassar

The Effect Of Entrepreneurship Competence And Islamic Business Ethics On The Performance Of Micro And Small Enterprises (SMEs) Makassar

Analisis Strategi Bisnis di Era Transformasi Digital

Analysis of Service Business Growth and Marketing Strategies Used in the Digital Technology Era During the Covid-19 Pandemic

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