Smart Web Visibility of Organizations

Abstract

Smart Web Visibility, in this paper, is the study of measure techniques used to retrieval information aboutwords, expressions or terms (for example, acronyms) on the web. The visibility has straight relation with presentation order of information retrieved. We consider the Smart Web Visibility as a subfield of the Webometrics, the same as Web Visibility is its subfield too. Our approach is based on different rankings from different search engines to evaluate the Smart Web Visibility by processing the homonymous problem before scoring. We begin with original results of search engines output, to emphasise after with methods to adding semantics to the queries. Finally, to demonstrate the viability of our ideas we employed acronyms of Brazilian universities to evaluate the smart visibility and compare with the actual situation of Brazil universities published by Webometrics Ranking. The main contribution of this work is a new way to evaluate the Web Visibility, named Smart Web Visibility, which shows how the universities are ranked by multiple search engines.