SME buying behaviour: Literature review and an application agenda

Özmen, Emre; Öner, M. Atilla; Khosrowshahi, Farzad; Underwood, Jason

doi:10.1362/146934713x13699019904768

Cited by 15 publications

(16 citation statements)

References 75 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…These gray-area business contexts require greater scrutiny. The present research supports recent calls for a greater understanding of small-and medium-sized enterprises' (SMEs') buying behavior, beyond simply considering SME managers as small versions of big enterprises (Ozmen, Oner, Khosrowshahi, & Underwood, 2013). SMEs make significant contributions to most developed economies as evidenced by the fact that they account for 54% of all U.S. sales (Graham, 1999;U.S.…”

Section: Introductionsupporting

confidence: 81%

Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets

Ferguson

Brown

Johnston

2017

Journal of Business Research

View full text Add to dashboard Cite

Section: Introductionsupporting

confidence: 81%

Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets

Ferguson

Brown

Johnston

2017

Journal of Business Research

View full text Add to dashboard Cite

“…For instance, in most developed countries in Europe, around 85% to 99% of enterprises are considered SMEs if the definition focuses on the number of employee and market share [7]. As a result, the development and sustainability of SMEs has gained significant attention [8], and conducting research to improve this sector of the economy is vital.…”

Section: Small To Medium Enterprises (Smes)mentioning

confidence: 99%

A Conceptual Review of Social Media Adoption in SMEs

Namankani

Moxham

Tickle

2016

Social Media: The Good, the Bad, and the Ugly

View full text Add to dashboard Cite

“…There are few studies that discussed the impact of customer on the performance of SMEs [27]. Their research showed that there is limited information concerning SMEs customer behaviour.…”

Section: Customers and Marketsmentioning

confidence: 99%

Do Non-Financial Factors Matter for SMEs Performance? “Case from Jordan”

Mashal¹

2017

Bus Eco J

View full text Add to dashboard Cite

The aim of this study is to investigate the non-financial factors that affect the performance of SMEs in Jordan. The study identified six factors that extracted from previous studies to be examined in order to investigate their impact on the performance of SMEs in Jordan.The identified factors are: product and services, customers and markets, innovation and training, competition, Government policy and intervention and strategy. These factors can be utilized to recognize intricate and problematic areas so as to take corrections. The research population were all managers and employees in the furniture sector in Amman-Jordan. The population consists of the owner and the employees working at furniture sector in Amman city. The study used primary data that collected through survey designed to bring the required data. The finding of the research revealed that government policy, innovations and training, and competition were found to be significant in improving the performance of SMEs in Jordan, others factors were not found significant.

show abstract

SME buying behaviour: Literature review and an application agenda

Cited by 15 publications

References 75 publications

Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets

Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets

A Conceptual Review of Social Media Adoption in SMEs

Do Non-Financial Factors Matter for SMEs Performance? “Case from Jordan”

Contact Info

Product

Resources

About