“…Next to the aforementioned studies, which put supplier satisfaction at the focal point of analysis, recent studies in different research areas mention the importance of supplier satisfaction for successful collaborations, or recognized its importance in creating organizational performance matrices (Brink;Jennings, Narayanan, Nepal, & Clark, 2017;Kumar & Routroy, 2017;Kumar & Routroy, 2016;Luu, 2017;Mishra & Sharma, 2016;Setu, Hossain, Hossain, & Sarkar, 2016). The notion of having satisfied suppliers for achieving competitive advantages is gaining momentum even outside dedicated supplier satisfaction research.…”